Cosmetic Dentist in New Jersey

Achieved 80% Growth in Dental Implant Patient Volume Within 3 Months

The clinic approached us to enhance their digital presence and high-value implant patients through Google Ads. Remedo PPC experts implemented a targeted ad campaign strategy to improve patient acquisition by increasing call volume within a 3-month period.

Our PPC campaign delivered:

- 449 new patient leads

- 80% month-over-month growth in dental implant patient volume

- 30% boost in call leads, driven by compelling new offers

Here’s how we helped a cosmetic dentist turn stagnant ad performance into steady, high-converting growth.

If you're a dentist struggling to get implant cases from your current PPC efforts, this case study is for you. Want results like these? Contact us here.

The Client's Overview

Our client is a well-established cosmetic dentist operating across two locations in Hoboken and Secaucus, New Jersey. Known for delivering high-quality dental care and specializing in dental implants, the practice had built a strong local reputation. However, despite offering full-arch advanced cosmetic dental solutions, the clinic was not capitalizing on digital platforms to drive growth.

With competition intensifying in the local market and patient acquisition plateauing, the clinic sought an expert partner to optimize its Google Ads campaigns and improve return on ad spend (ROAS).

The Objective

Their primary goal was to generate high-quality leads and inquiries for advanced dental implant procedures. They wanted to position the dentist as the go-to provider for the specific treatments they offer. With the help of a focused PPC strategy, the goal was to lower CPC, outpace competitor rankings through smart bidding, and achieve high ROI—all while increasing patient volume and visibility for dental implant treatments.

Objectives included:

- Increase call volume by 50% within 90 days

- Acquire 30+ dental implant cases per month

- Enhance visibility for implant-related keywords in the NJ area

- Implement offers and CTAs to increase engagement

- Build a more cost-effective funnel for long-term growth

The Challenge

The client discussed a range of challenges affecting their ad performance. Despite ongoing investments, they struggled with high competition, poor conversion paths, and campaigns that failed to attract quality leads.

1) Oversaturated Local Market: The dental implant niche in New Jersey is highly competitive. Several large practices offering similar services were dominating search rankings. This made it difficult for the client to gain qualified traffic and generate consistent leads.

2) High CPCs from Poor Campaign Structure: The account had a poor campaign structure. Ad groups were loosely targeted, and broad-match keywords were bringing in irrelevant traffic. This led to an overpriced cost-per-click without delivering real ROI. A strategic restructure was clearly needed.

3) Low-Converting User Journey: The landing pages they were using to convert patients lacked detailed information and strong calls to action. All this was resulting in high drop-off rates. Despite receiving some clicks, they were unable to generate genuine inquiries and leads.

4) Lack of Differentiation or Urgency: With no clear value propositions, limited-time offers, or unique selling points, the clinic struggled to create urgency or stand out from competitors. As a result, potential patients often bounced or chose other providers with more compelling reasons to act.

The Strategy

To tackle these challenges and deliver on performance, Remedo deployed a comprehensive PPC strategy. We focused on segmentation, keyword intelligence, conversion optimization, and performance tracking. Here is the step-by-step breakdown of how our team made it happen:

1) Targeted Google Ads Segmentation

- Primarily, we restructured the campaign to focus on high-intent keywords like “dental implants Hoboken,” “full-arch implants NJ,” and “replace missing teeth.”

- Created granular ad groups for each service (single implants, full-arch, etc.) to allow precise ad-copy matching and higher quality scores.

- Introduced manual CPC bidding to control budget allocation and maximize ROI from the best-performing keywords.

2) Conversion-Focused Landing Pages

- Our team revamped their landing pages to convert maximum visitors. Designed mobile-optimized landing pages aligned with user search intent.

- Added treatment-specific CTAs such as “Book a Free Implant Consultation” and included localized trust signals such as doctor's credentials, clinic photos, and testimonials.

- Enhanced page speed, UX, and mobile responsiveness to keep users engaged and reduce bounce rates.

3) Time-Sensitive Offers and Strong CTAs

- To attract more high-intent patients, we added limited-time offers like “monthly low rates, offers on first-time consultations, etc.” in the ad copy and landing pages. These offers were discussed with their team beforehand to come up with the best option.

- The strategy helped us create a sense of urgency among patients and gave them a clear reason to act quickly.

- Implemented call tracking and scheduling buttons above the fold for easy appointment booking.

4) Search Query Audits & Negative Keywords

- To avoid irrelevant traffic and leads We analyzed previous search term reports to identify and exclude irrelevant traffic (e.g., DIY implant kits, unrelated cosmetic terms).

- By adding negative keywords regularly, we made sure the ads only showed up for people who were actually looking for dental implants. This is to help save the budget and get better & genuine leads.

5) Performance Monitoring & A/B Testing

- A/B tested multiple ad variations, headlines, and descriptions.

- Constantly optimized ad creatives based on click-through rate (CTR), cost per conversion, and impression share.

- Conducted weekly data reviews with the client to adjust strategy in real-time.

- Based on data and insights, we continuously refine our strategy to deliver results beyond the client's expectations and ensure high ROI.

The Results

The campaign delivered exceptional growth across every major performance metric—within just 3 months of implementation.

- Lead Generation: 449 New Patients via Paid Search

- Dental Implant Case Volume: 80% MoM Growth in Implant Patient Volume

- Call Leads: 30% Increase via Landing Page Offers

- Conversion Efficiency: Cost per Conversion Dropped Significantly

- Keyword Relevance: Sharp increase in CTR and ad engagement

This campaign not only helped the cosmetic dental practice in New Jersey increase traffic but also converted it into high-value patients ready to book.

Why Dental Care Brands Trust Remedo for High-Converting PPC Campaigns

Remedo’s focused, data-driven PPC strategy helped a local New Jersey-based cosmetic dentist grow dramatically in a saturated market—all within a short span of 90 days. By combining precise targeting, strategic offers, and conversion-optimized landing pages, we delivered a patient acquisition funnel that scales efficiently.

If you’re a dental or medical practice struggling to get results from paid search, this case study shows what’s possible when strategy, data, and healthcare digital marketing expertise come together.