Dental Smile-Savers

Social Media Revival for Dental Smile-Savers: From Low Engagement to Local Awareness in 60 Days

The Client’s Background

Dental Smile-Savers, a community-focused dental clinic based in New York, had long prided itself on delivering trusted, patient-first care. But with rising competition and shifting patient behavior toward digital-first decision-making, they began noticing a concerning trend—a sudden dip in conversions despite maintaining the same high standard of in-office care.

Their online presence had been steadily decreasing, likely due to the highly competitive dental market in their region. Both their Facebook and Instagram pages were inactive and outdated, which meant they lacked the visibility and engagement needed to support their brand in today’s social-driven environment.

With minimal content being posted and no consistent voice or strategy in place, the clinic was missing valuable opportunities to connect with potential patients. This was especially concerning given that younger families—their key target audience—spend more time online than ever before.

Without regular updates, engaging visuals, or educational content, their practice was struggling to stay relevant in the minds of digitally active patients.

Realizing that chairside excellence alone was no longer enough, they turned to Remedo. Their goal: build a social media presence that not only reflects their clinical quality and patient values but also sparks awareness, drives engagement, and restores trust where it counts—in the digital spaces their patients rely on most.

The Challenge

Before partnering with Remedo, the client faced several digital marketing roadblocks:

1) Inactive Social Pages: Posts were inconsistent, with long gaps between uploads. Many images were recycled, outdated, or generic.

2) Low Engagement Metrics: Facebook and Instagram had minimal interaction, almost no story views, and no real conversions or inquiries.

3) No Visual Storytelling: Despite being a people-focused clinic, there were no before-and-after photos, team features, or patient success stories being shared.

4) Missing Local Visibility: Their practice wasn’t appearing in relevant community groups or local feed searches.

5) Unoptimized Profiles: Bio sections lacked clarity, business hours were incorrect, and essential contact links were missing.

6) Content Gaps: There were no campaigns built around dental awareness days, no use of polls or reels, and no real attempt at personalized content.

7) Limited Performance Insights: They weren’t tracking what worked—and what didn’t.

It wasn’t just about missing content—it was a lack of direction and voice. Their digital presence felt disconnected from their clinical warmth and quality.

The Goal

The vision for this project was crystal clear: to make Dental Smile-Savers not just visible but memorable online.

Together, we outlined tangible goals:

1) Activate and Refresh Profiles: Rebrand the Instagram and Facebook pages with updated bios, links, and profile aesthetics.

2) Increase Engagement Rate Month-over-Month: Create content people would actually like, comment on, and share.

3) Create Trust and Human Connection: Use behind-the-scenes content, blog articles, and celebration posts (e.g., birthdays, Mother’s Day) to humanize the brand.

4) Use AI Video and Visual Content: Introduce simple but effective AI-powered dental tips and patient education snippets.

5) Strengthen Local Visibility: Tap into Facebook groups and geo-tagging strategies to grow awareness within a 5-10 mile radius.

6) Leverage Stories and Reels: Begin building a short-form content presence through occasion-based story posts and polls.

7) Build Content Relevance: Incorporate dental health days, trending hashtags, and local events into the monthly plan.

8) Lay the Groundwork for Paid Promotions: Prepare the profiles for future ad-based promotions and inquiry capture.

The Strategy

At Remedo, we took a multi-phased approach to get things moving:

1. Profile Optimization & Cleanup

- Updated bios on both Facebook and Instagram.

- Linked the website properly, corrected business hours, and added relevant contact buttons.

- Connected both profiles to each other for unified posting and engagement.

2. Content Calendar & Patient Engagement

- Created a content plan with two key tracks: patient education and practice culture.

- Posted 4 patient-engagement content pieces + 2 blog highlights in April.

- Shared another 4 posts + 1 blog in May, with themed content around Root Canal Day, Mother’s Day, and Memorial Day.

- Introduced keyword-rich captions and custom hashtags tailored to local search.

3. Humanizing the Practice

- Shared birthday celebrations, behind-the-scenes images, and staff shoutouts.

- Added simple polls and stories to get input from the audience and promote interaction.

4. Community Outreach

- Participated in local Facebook group discussions.

- Shared Instagram profile links in relevant community posts and stories.

- Highlighted Google reviews and patient experiences.

5. Visual & Video Integration

- Started using AI-generated videos in May for dental tips and FAQs.

- Also started publishing short procedure clips to showcase real patient comfort and clinic professionalism—helping reduce fear and build trust.

- Recommended practice video shoots for more real, visual storytelling.

6. Performance Tracking & Feedback Loop

- Monitored content types with the highest reach and interaction.

- Shared reports and visual summaries with the client.

- Asked for feedback, discussed upcoming blog ideas, and tweaked content accordingly.

The Results (2 Months Time Period Growth)

Our strategy delivered noticeable improvements in just two months:

Facebook

- Total Views: 249 → 548

- Total Reach: 188 → 298

- Interactions: 11 → 36

- Page Visits: 41 → 74

Instagram

- Total Views: 302 → 124 (slight dip, as we shifted focus to quality over quantity)

- Total Interactions: 8 → 36 (4x growth!)

- Story views improved with themed and personal stories

Content Consistency

- 4 patient-centered posts per month

- 2 blogs and special occasion posts

- Facebook group awareness initiated

- Instagram profile now linked, active, and branded

Qualitative Wins

- More patients began recognizing team members from stories.

- Increased messages through social DMs.

- The clinic now receives feedback on “seeing the birthday post” or “found you through the Facebook group.”

The Takeaway

Social media marketing is all about building trust, connection, and visibility where your patients already are. For Dental Smile-Savers, the transformation from “ghosted accounts” to a vibrant, active presence has created real local buzz. And we’re only just getting started.

If your dental clinic has strong service but weak digital visibility, now is the time to change that. Like Dental Smile-Savers, your clinic deserves to be seen, celebrated, and chosen—again and again.

Want a social media strategy that feels real and drives real results? Let’s talk.