Dr. Smita Khandwala, DDS

Boosting GMB Performance by Over 130% for a Cosmetic Dentist

In today’s saturated dental market, standing out locally requires more than just a polished website—it demands real-time visibility, strong Google Business Profile management, and trust-building content. This was exactly the challenge facing Dr. Smita Khandwala’s practice.

With a focused local SEO strategy, we helped drive significant growth in her local search impressions, patient engagement, and qualified inquiries in just three months. Here’s how we made it happen.

Client Overview

Dr. Smita Khandwala, DDS, is a highly experienced dental practitioner in Sacramento, California, known for her excellence in cosmetic and family dentistry. While her practice was well-established in terms of patient care, her digital presence needed a structured boost to remain competitive and capture more high-intent queries like “dentist near me” or “cosmetic dentist near me.” To achieve this, she partnered with our agency to leverage a data-backed local SEO strategy.

The Challenges

1) Low Online Visibility in Local Searches: Despite her strong offline reputation, Dr. Khandwala’s clinic struggled to appear on the first page for relevant local keywords. Her Google Business Profile was under-optimized, negatively affecting patient actions and searches.

2) Inconsistent Rankings Across Keywords: The clinic failed to rank for crucial search terms, especially high-intent queries like "DDS near me," which limited their discovery by potential patients actively seeking care.

3) Weak Engagement Metrics on GMB: Key performance indicators like phone calls, website clicks, and profile searches via her Google Business Profile (GBP) were underwhelming, translating directly to missed opportunities for new patient bookings.

Our Strategy & Approach

Our team designed and implemented a local SEO roadmap tailored to Dr. Khandwala’s specific goals, location, and target audience. Here’s what we implemented:

1) Google Business Profile Optimization: We completely revamped Dr. Khandwala’s GMB profile. This included verifying accurate NAP (Name, Address, Phone) details, selecting targeted service categories and attributes for cosmetic dentistry, uploading professional visuals with updated branding, and posting weekly Q&As and updates to build credibility. The profile was also continuously updated with local events and special offers to maintain freshness and authority in Google’s local algorithm.

2) Local Keyword Optimization: We identified and targeted high-value keywords like "cosmetic dentist near me," "dentist near me," and "DDS near me." These keywords were prioritized across all online listings, local citations, and on-site SEO elements on her website to capture the most qualified search traffic.

3) High-Intent Directory Listings: We ensured consistent and fully optimized listings on top healthcare directories and local citation sites. This created a strong web of NAP signals and valuable backlinks to support and improve her local search rankings and online authority.

4) Ranking Recovery & Trust Building: We deployed a content-driven review generation strategy. Patients were actively encouraged to leave reviews on the GBP profile, and we assisted in providing timely follow-ups and personalized thank-you responses. This not only improved the practice's star rating but also significantly boosted local ranking signals.

Results: Massive Gains Across Key Local SEO Metrics

Within months of executing the new local SEO strategy, Dr. Khandwala's practice saw a dramatic uplift in performance:

Engagement Metrics:

1) Calls increased by 133% (from 15 to 35)

2) Profile searches surged by 141% (from 162 to 391)

3) Total GMB actions improved by 26% (from 102 to 129)

Google Ranking Improvements:

1) "Dentist near me": Rank improved from 20+ to 8

2) "Cosmetic dentist near me": Rank improved from 20+ to 5

3) "DDS near me": Rank improved from 20+ to 8

This comprehensive uplift resulted in more profile visits, direct calls, appointment bookings, and a foundation of long-term patient trust.

Ready to Dominate Local SEO Like Dr. Khandwala?

From GMB optimization and local listings to reputation management and keyword-targeted content—our proven local SEO strategies can help your clinic rise in local searches and attract high-intent patients.

Let’s elevate your visibility and drive real patient growth. Contact us today for a personalized consultation.