Family Dental of Georgetown

How Family Dental of Georgetown Doubled Their Reach in Just 60 Days

Every dental clinic has a story—and a different audience. But even the best services can go unnoticed without the right digital voice. That’s exactly what was happening with Family Dental of Georgetown.

They had an outstanding reputation. Families trusted them. Patients came back. But online? It was quiet. No real engagement, few inquiries, and even fewer conversions from Facebook or Instagram. They came to us looking to change that—and here’s how we helped.

The Client's Overview

Family Dental of Georgetown is a local dental practice offering preventive, restorative, and cosmetic care for patients of all ages in Georgetown, MA. Known for their personal approach and community-first care, they had built a strong base of loyal patients—but struggled to convert that real-world trust into a consistent online presence.

The Objective

Our goal was to breathe life into their social media—not just through pretty posts, but by building a local presence that reflects their warmth and professionalism.

Key goals included:

1) Build trust through educational, family-friendly content

2) Increase reach and visibility in the local Georgetown area

3) Encourage appointment inquiries using simple CTAs

4) Optimize their profiles for discoverability and credibility

5) Showcase the people and stories behind the practice

The Challenges

Before working with Remedo, Family Dental of Georgetown had a social media presence—but only in theory. Their Facebook and Instagram pages were technically live but not active. There were no consistent updates, unclear branding, and minimal patient engagement.

This led to four key challenges:

1. A Ghosted Social Presence: The clinic had social accounts, but they were rarely updated. Without fresh content or a consistent voice, new and returning visitors saw a page that felt abandoned—creating a perception of disconnection. For a family-focused clinic, this digital silence didn’t match the experience patients had in person.

2. No Local Connection: Their social content lacked any sense of place. There were no location tags, no community-focused content, and nothing uniquely Georgetown about their posts. This made it hard to resonate with local families or show up in area-specific feeds.

3. Engagement That Fell Flat: Even the few posts that did go live lacked engagement. Captions were short, visuals were generic, and there were no comments, shares, or reactions. The result? A feed that looked more like a placeholder than a reflection of the clinic’s warmth and quality.

4. Missed Opportunities for Patient Education: Despite being a full-service dental practice, there was little content educating parents about treatments, tips, or oral health topics. No before-and-afters. No behind-the-scenes stories. No blog or educational content being reused from their site.

The Strategy

From the moment we partnered with Family Dental of Georgetown, our vision was clear: we didn’t just want to manage posts—we wanted to build digital trust, bring the in-clinic experience online, and reconnect the clinic with its community.

We started with a detailed content planning workshop. The clinic shared their strengths: high patient satisfaction, loyal families, and a commitment to education. Based on this, we created a strategy grounded in three pillars—consistency, connection, and conversion.

1. Content That Resonates with Families: We began posting eight times per month, including real-world dental tips, patient-focused engagement posts, and observances like National Root Canal Day and Mother’s Day.

Once we received positive feedback from parents on doctor features and AI-generated videos, we quickly evolved the strategy to include more of them—showcasing real stories, real smiles, and real team moments that humanized the brand.

2. Local Discovery & Optimization: To increase discoverability, we geo-tagged every image and story. We updated business profiles, added social links, and optimized bios with keywords like "family dentist Georgetown" and "emergency dental care near me." This helped improve visibility in both organic search and local social feeds.

3. Multi-Format Engagement: Instead of just feed posts, we layered in Instagram stories with polls, quick Q&As, and holiday shoutouts. We also repurposed blog posts from their website into Facebook content to stimulate clicks and enhance deeper engagement.

4. Personalized Visuals: We encouraged the clinic to share more behind-the-scenes images, practice videos, and before/after cases. When we noticed these content types performed better, we requested even more raw media. Patients responded positively, saying they felt a stronger connection with the staff they saw on-screen.

5. Community-Focused Hashtags & Group Sharing: To boost organic reach, we joined and shared content in local Georgetown Facebook groups. We also created hashtag banks tailored to family dental care in Texas, ensuring every post reached the right audience.

The Results (April–May 2025 Snapshot)

Despite being early into the engagement, the results already show promising momentum:

Facebook

- Reach: 867 → 1,734 (2x growth)

- Views: 3.2K → 5.3K

- Visit-to-Interaction Ratio: Improved by 45%

- Inquiries: Direct messages and “Call Now” usage increased significantly

Instagram

- Reach: 168 (up from 18)

- Engagements: Doubled in May with video posts and story participation

- Profile Visits: Up by 300%, reflecting improved interest from local users

Why Family Dental of Georgetown Chose Remedo

They weren’t just looking for clicks—they wanted a voice online that felt like their practice offline. And that’s what we delivered.

- Content that speaks to people, not at patients

- Stories that humanize healthcare

- Smart design + local strategy

- A consistent tone their audience recognized and trusted

Get in touch with us today!