Family Dentist in Chicago

How They Achieved a 517% Increase in Conversions with Remedo

They approached Remedo to help drive consistent new patient appointments and maximize ROI from paid channels. Their primary goal was clear: to become the top choice for full-arch implant solutions and general dental care in their area.

And we delivered—big time. In just 8 months, with a $20K PPC investment, we helped them:

- Attract 838 new patients

- Reduce cost per conversion by 39%

- Increase patient volume by 65%—using the same ad budget

Here’s how we helped a local dental practice turn around its Google Ads performance and grow exponentially. If you're a dental clinic struggling with low ROI from PPC, this case study is for you. Want results like these? Contact us here.

The Client’s Background

Our client, a long-standing family dentistry practice in Illinois, had the reputation and expertise but lacked the digital firepower to match. With years of community trust and a wide range of services, they were well-positioned to lead their local market—but poorly structured Google Ads campaigns were holding them back.

Prior ad campaigns resulted in a low average CTR of just 2.07%, reaching over 150,000 people but failing to convert due to broad targeting and generic messaging. Most users ignored the ads because they simply weren’t relevant.

Our PPC experts helped them with PPC campaign auditing, recognizing challenges, setting realistic goals, and result-driven strategies. All this helped them reduce wasted ad spend, increase qualified leads, and build a steady pipeline of patient inquiries.

The Challenge

We gained in-depth insights into all the challenges right after the partnership began. They faced several challenges, including:

1) Low Click-Through Rates and Broad Targeting

The client's previous PPC campaigns reached large audiences but lacked precision. One of the key issues was the absence of a focused keyword strategy. The campaigns didn’t include negative keywords, which meant their ads were showing up for irrelevant searches. This led to low click-through rates (CTR) and poor ad engagement.

Additionally, without clear audience segmentation, the campaigns failed to reach highly intended patients. As a result, their ad budget was being spent inefficiently, and very few quality leads were being generated.

2) Low-Converting Landing Pages

During our PPC audit, the team found that the practice’s existing landing pages failed to turn clicks into patients. Despite driving traffic, these pages lacked focused messaging, treatment-specific content, and persuasive CTAs. Slow load times and poor mobile optimization made the user experience frustrating—especially for high-intent visitors. As a result, bounce rates increased, conversions dropped, and overall conversion rates remained very low.

3) High Spend, Low ROI

Despite investing heavily in Google Ads, the clinic was seeing disappointing results. Their campaigns were set up without a clear strategy—there was no proper segmentation based on services or patient intent, no use of negative keywords to filter out unqualified clicks, and no dedicated landing pages tailored to specific treatments.

As a result, the ads were attracting the wrong audience. Users were clicking but not converting, which meant the cost-per-conversion kept climbing while lead quality stayed low. Without a strategic foundation, the ad spend was being wasted on traffic that didn’t translate into actual patient bookings. This not only drained the budget but also delayed the clinic’s growth goals.

The PPC Campaign Goals

Keeping all these challenges in mind, we collaborated closely with the client’s marketing team. Our PPC experts sat down to identify pain points and mapped out a realistic set of goals and expected outcomes based on the current campaign struggles. Here are the goals we started with:

1) Attract 40+ New Patients Monthly: Based on the current PPC efforts, the goal was to establish PPC as a reliable patient acquisition channel and generate over 40 new patients each month.

2) Become the #1 Choice for Dental Implants: With advanced full-arch implant capabilities, the aim was to dominate search results for high-value procedures and outperform local competitors.

3) Improve Campaign Efficiency & CTR: Focusing on ROI, the objective was to reduce wasted ad spend, minimize irrelevant clicks, and boost conversions through smarter targeting.

Our Plan & Strategy

To address these concerns, we developed a targeted PPC approach focused on maximizing patient acquisition while optimizing budget efficiency. This included:

1) Campaign Restructure & Keyword Focus

We began by identifying and prioritizing branded and high-intent keywords. This is to attract patients actively searching for their dental services. Next, we segmented the campaign into tightly focused ad groups based on specific dental procedures such as teeth whitening, root canals, and dental implants. This process allowed us to tailor ad copy and landing pages precisely to the user’s intent. To maximize budget control and responsiveness, we implemented a manual CPC bidding strategy, enabling us to allocate funds strategically to the best-performing keywords and ad groups.

2) Negative Keyword Implementation

To improve campaign efficiency and reduce wasted spend, we conducted a thorough audit of search terms and identified irrelevant or low-quality queries. We then added negative keywords to the campaigns. The goal is to prevent ads from appearing for unrelated searches. These changes helped us optimize the client’s ad budget to spend only on relevant traffic. As a result, ad relevance increased, and the overall campaign performance improved.

3) Compelling Ad Creatives

Our creative team developed engaging ad copy with clear, strong calls to action (CTAs) to maximize clicks. We A/B tested every ad variation to see which messages and formats got the highest click-through rates and conversions. By doing this ongoing testing, we were able to keep refining the ads and focus only on the combinations that worked best. This way, we made sure our ads had the biggest impact possible.

4) Conversion-Optimized Landing Pages

Working closely with Remedo’s design team, we developed mobile-friendly landing pages to improve patient experience. We tested page speed and optimized accordingly. All the landing pages were perfectly in sync with the ad messaging so that the user journey was consistent from click to conversion. We introduced clear CTAs and user-focused design principles on top of this to maximize patient appointment bookings and campaign ROI.

The Results

In just 8 months, our PPC campaign transformed their practice’s digital presence and quality lead generation funnel. Here’s what we achieved:

1) Leads increased: 838 new patients were driven through paid searches alone.

2) Conversion Rate: Conversions improved by 517%, far outperforming previous campaigns.

3) Click-Through Rate (CTR): Clicks increased by 177% and impressions grew by 146%.

4) Cost Per Acquisition (CPA): Successfully reduced by 39%, with a significant improvement in ROI.

5) Patient Growth Efficiency: Achieved a 65% increase in patient volume, all with the same monthly budget.

The remarkable growth achieved in just a few months exceeded not only our expectations but also those of the client. From the very start, the decision to combine Google Ads with a strategic optimization approach proved to be a turning point.