Ripon Dental | Family Dentist in Ripon

458% Increase in Patient Calls with a Local SEO Targeted Strategy

Ripon Dental, a reputable family and cosmetic dental practice based in Ripon, CA, contacted Remedo with a definite objective. They wanted to enhance their search presence locally and rank higher for certain high-value keywords associated with their main services. With great care rendered and strong patient loyalty, they were not able to get noticed within the top search results for local searches.

They wanted a partner who understood the dental space and could build a local SEO strategy that delivered real results. That’s when they contacted the Remedo Team.

About the Client

Ripon Dental – Family and Cosmetic Dentistry is a community-focused dental practice based in Ripon, California. The clinic is already known for its warm, patient-centered care. They offer a wide range of services, including preventive cleanings, restorative dentistry, cosmetic procedures, and patient education.

Their mission is simple: to help patients feel confident in their smile, whether they’re coming in for a routine checkup or a more complex treatment. While their in-clinic care was well-rated, their online visibility didn’t reflect the strength of their service.They partnered with Remedo with the goal of ranking for their high-value treatments in their region, specifically for nearby searches.

The Challenges

Primarily, we found out during our collaboration with the team at Ripon Dental that their Google Business Profile hadn’t been updated in quite some time. And honestly, that came as no surprise—because it clearly explained why their local digital visibility had started to slip.

As we moved deeper into the evaluation process, we uncovered several key issues that were holding back their local growth. Some of the key challenges were:

1. Outrank Competitors in the Local Space

It all started with competitors consistently outranking Ripon Dental in local search—mostly because their Google Business Profiles were well-optimized, regularly updated, and polished. In comparison, the client's profile was falling behind. It was missing important information, had outdated or unclear details, and lacked the kind of structure Google prefers to show in top results.

Because of that, their listing was getting buried—basically ghosted in search. Even though their loyal patients kept coming back for repeat visits, new patients couldn’t find them in the Google Map Pack. In a market where visibility means everything, this became one of the biggest hurdles holding them back.

2. Lower Rankings for High-Value Keywords

Their team was genuinely worried about this matter. As they offered advanced treatments like implant restorations, crowns, and same-day procedures, these services did not appear at the top of Google when their patients were searching for them.

During our early discussions, they shared a list of a few high-value keywords on which they wanted to rank in the local map pack. Some of these were “dental implants Ripon CA,” “clear aligners Ripon CA,” and “cosmetic dentist near me.”

None of these keywords was ranking for the top 5 positions on the local pack. due to which the client was indirectly losing their potential patient inquiry or leads to their competitor's hands. This meant Ripon Dental was losing out on qualified, ready-to-book patients—simply because their website wasn’t visible when it needed to be.

3. Unoptimized Google Business Profile (GBP)

Their Google Business Profile—the first thing many patients see—wasn’t working in their favor. Important service categories were missing, images hadn’t been updated in a while, and the description didn’t reflect the kind of care they were actually offering. Because of this, they were losing visibility in the local Map Pack and not giving patients enough confidence to choose them over others. An unoptimized or incorrect Google Business Profile can really hurt your first impression—especially when most patients rely on it to get quick, essential details about your practice. That’s exactly what was happening with the client.

Even though their NAP details were accurate, key service categories were completely missing. The practice description didn’t clearly explain what made them different, and it left out the advanced procedures they actually provide.

Plus, the profile had no real photos—no updated team pictures, no visuals of their space or treatments—nothing that would help a potential patient feel connected or confident enough to click, call, or book. All of this combined was quietly pushing them out of Google’s local spotlight.

4. Weak Local Citations & Backlinks

Next, we noticed their practice had only 2 listings across key directories. Even those were with minor inconsistencies, such as slight variations in their practice name and address. This was more likely confusing Google due to a lack of accuracy.

These local listings are critical. They not only improve accuracy across the web but also act as trust signals that help Google confirm your legitimacy.

We also found that the practice lacked strong local backlinks—relevant links from reputable websites in their area. Without these foundational elements in place, their online authority remained low.

5. Lack of Google Business Profile Posts at Scale

Another gap was the lack of frequent updates or posts on their Google Business Profile. They weren't posting regularly, which meant lost opportunities to share timely updates, promote services, or highlight patient experiences. Without fresh content, Google had fewer engagement signals to work with—impacting visibility in local search. This also made their profile look inactive to potential patients, reducing both clicks and trust.

6. No Location-Specific Service Pages

Lastly, their website didn’t have service pages that were localized. For example, their crown or implant pages didn’t mention “Ripon” in a meaningful way. Without that location tie-in, Google struggles to connect your services with local searches. This made it harder for them to show up when their nearby potential patient searched for a specific procedure they actually offered.

The Strategy

To meet the client’s goal of ranking for high-intent local keywords, we began by identifying where their digital presence was falling short—and built a targeted plan to correct it.

1. Strengthening Their Google Business Profile

We started with the foundation: optimizing the client’s Google Business Profile (GBP). This is often the first touchpoint for patients searching locally, and for the client, it wasn’t being used to its full potential.

We updated the profile with complete, accurate business information, selected the most relevant dental categories, added geo-tagged photos of the clinic, and built a consistent post schedule to keep the listing active.

We also integrated appointment URLs, refined their services section with keyword-aligned descriptions, and encouraged them to start responding professionally to all reviews. These updates helped Google better understand the client’s relevance for local search and improved engagement with potential patients browsing the listing.

2. Hyper-Local Keyword Targeting

Next, we created a keyword map centered around the services the client wanted to grow—like cosmetic dentistry, family care, and emergency treatments—paired with Ripon-specific intent.

We found that terms like “cosmetic dentist in Ripon CA” and “family dental care near me” had both volume and high conversion potential. To target these, we rewrote key website pages with localized content, added structured FAQs, and optimized metadata across each service page. This helped search engines connect their services to the right search intent—and brought in more qualified traffic.

3. Fixing Technical and On-Site SEO Gaps

The client’s website had strong branding, but it lacked the technical structure needed to compete in local search. We began with a full SEO audit to uncover broken links, duplicate metadata, poor internal linking, and slow page speeds—especially on mobile.

Then we implemented clean URLs, structured internal linking between services, improved schema markup, and ensured the site was mobile-responsive and fast-loading. The improvements made the site easier for both patients and search engines to navigate—helping drive longer session times and better rankings.

4. Building Local Authority Through Listings & Reviews

We noticed the client had very few directory citations—and the ones they had weren’t always consistent. We cleaned up and built new citations across trusted dental directories (like Healthgrades, Zocdoc, Yelp), making sure the name, address, and phone number (NAP) matched perfectly.

In parallel, we launched a light-touch review generation strategy, helping the client request honest feedback from satisfied patients. Over time, these trust signals helped boost their credibility—not just in Google’s eyes but in the minds of potential patients choosing between providers.

5. A Scalable Content Plan

To support long-term growth, we introduced a content strategy built around local SEO and patient education. We planned and created SEO-optimized blog posts answering common dental questions, service-based FAQs, and seasonal oral health tips. This positioned the client as a helpful, trustworthy expert—and gave Google more quality content to index, helping improve site authority.

The Results

The campaign delivered measurable growth across all major performance indicators.

1) Search Visibility: +31% increase in local search impressions, placing the clinic in front of more potential patients actively searching for care.

2) Patient Actions on GBP: +77% increase in actions, including direction requests, website visits, and appointment clicks—driven by enhanced local profile optimization.

3) Call Leads: +458% growth in inbound calls from local patients—indicating higher intent and improved engagement with the updated GBP listing.

4) Keyword Relevance & Engagement: Higher visibility for target search terms like "dental implants Ripon CA," "clear aligners Ripon CA," and "cosmetic dentist near me" led them to stronger CTRs and improved on-page engagement.

This campaign not only helped the clinic gain visibility in Ripon’s competitive dental market—it turned that visibility into direct patient actions and real appointment volume.