Smile-Savers Pediatric Dentistry

Social Media Case Study: Expanding Brand Reach & Engagement in a Competitive Healthcare Market

In a world where every swipe shapes perception, social media isn’t optional—it’s strategic real estate for any healthcare brand. Our client, a growing laser preventive pediatric dental clinic, understood this. As much as their clinical service quality was still the best, their online relevance and visibility were lagging behind. Amidst growing competition, fragmented patient engagement, and no clear brand voice online, they needed a change and chose Remedo to help them make it happen.

The detailed case study is all about how Remedo's strategic social media management solutions helped them build trust, spark conversations, and uncover new growth opportunities in an increasingly crowded healthcare market.

The Client’s Background

Smile Savers is a reliable children's dental clinic in the Bronx with a handy presence in Bay Plaza, Coop City. Famous for their laser and state-of-the-art preventive dentistry, they offer pain-free dental care specifically designed for kids.

While they had a robust offline reputation and loyal patient following, they struggled to bring their success into the online world. Their existing online presence was stale and inactive, and they missed opportunities to engage with families on social media, especially on Facebook and Instagram.

They wanted to go beyond just posting. They required a content strategy that could raise awareness, humanize their practice, and unlock unexplored revenue streams. They approached Remedo with a clear vision: to modernize their social presence, educate their audience, and ultimately drive more appointments through meaningful digital touchpoints.

The Challenge

Before partnering with Remedo, the clinic faced several pain points that were affecting its digital identity and reach:

1) Scattered Brand Presence: There was a lack of consistency in the clinic’s social media messaging. Brand colors, tone, and visual identity varied across posts, leading to confusion. Without a defined content style or clear brand values, the clinic struggled to establish a recognizable presence among patients.

2) Low Visibility and Follower Growth: Their posts weren’t reaching enough people—organic reach was stagnant, and new followers were trickling in slowly. Even the few Reels they shared earlier failed to reach a broader audience, highlighting the lack of a strategic approach to content creation and distribution.

3) No Trend Monitoring: The clinic wasn’t tracking dental or health-related trends, so they were missing chances to ride timely topics or hashtags. Their content was often disconnected from real patient concerns. All this was making it harder to engage or stay relevant in a fast-moving social landscape.

4) Engagement Drop-Off: Posts had little traction—few likes, no shares, and even fewer comments. There was no two-way interaction. Without meaningful engagement, the clinic’s social media presence felt passive and easily overlooked.

5) Lack of Community-Building: The clinic did not provide any content that aimed to initiate conversations or encourage patients to share their experiences. As a result, the brand missed key opportunities to create a sense of belonging and turn its audience into an active, engaged community.

6) Underutilized Content Resources: They weren’t leveraging in-clinic visuals, before/afters, or real doctor/patient interactions, which could build massive credibility. With all these pitfalls, they failed to create a real connection with patients.

The Goals

With years of experience and expertise behind us, we couldn’t settle for less than excellence. From the start, we came in with clear goals, but we made sure to review every key touchpoint closely with the client. Together, we aligned on three core outcomes that would drive the entire strategy forward.

1) Creation of Engaging Content: Shift away from generic graphics to educational, emotional, and visually personalized content—based on patient concerns, health tips, and clinic highlights.

2) Community Building: Develop content and strategies that would start conversations and encourage patients to comment, share, and tag others—turning the clinic into a trusted voice in healthcare communities.

3) Strengthening Brand Loyalty & Awareness: Make the brand memorable and familiar through value-driven content, trust-building visuals, and proactive interaction.

The Strategy

Our approach combined building a strong, lasting brand voice with targeted actions to drive quick visibility and engagement gains:

1) Defining Brand Voice & Visual Identity: We began by crafting a clear brand personality: friendly, expert-led, and patient-first. To bring this voice to life consistently, we developed a full set of brand templates, a social media kit, and a cohesive visual style. With this, our social media team ensured every post, story, and asset reflected their unique identity and built trust with their audience.

2) Strategic Content Pillars: Then, we created monthly content calendars centered around four key themes designed to educate, engage, promote, and connect:

- Educational: These posts were planned to share dental facts, bust myths, and answer FAQs to build authority and trust.

- Emotional: By crafting these posts, we highlighted doctor appreciation, behind-the-scenes moments, and human stories to deepen the emotional connection.

- Promotional: With the help of these posts, we strategically showcased limited-time offers, new services, and special deals to drive bookings.

3) Community-focused: To attract new patients and keep existing ones engaged, we created posts featuring polls, awareness days, and milestone celebrations. This is to help foster the client's long-term loyalty via social media.

4) Authentic Visual Content: To move beyond generic stock photos, we introduced real in-clinic imagery, short AI-generated educational tips, and authentic videos of doctors answering real patient questions. This approach created genuine engagement and significantly outperformed stock visuals in reach and interaction.

5) Integrating Relevant Trends: We also synchronized their social media calendar for each month with trending events and awareness campaigns. We strategically utilized specific days like Dental Health Week and Mother's Day to create timely and meaningful posts.

For every event, we posted customized stories and reels that resonated with the theme and tone of the event. Coupling them with popular hashtags increased their organic discoverability. This also made their content both topical and relatable to their followers.

6) Patient-Centric Campaigns to Build Trust: To amplify patient voices and build genuine trust, we launched a dedicated campaign called “Smile Story of the Month,” during which we encouraged real patients to share their dental experiences, including before-and-after photos and personal stories. By showcasing authentic transformations and real feedback, this campaign generated powerful user-generated content that felt relatable and inspiring. These stories not only built credibility but also served as trust signals and helped other potential patients see real results and feel more confident choosing their services.

7) Active Community Engagement: Our team stayed highly responsive, monitoring comments and direct messages daily on the client's social media pages. We replied with empathy, personalized answers, and helpful information. This built strong relationships and encouraged followers to ask dental questions directly in comments, turning the platform into a valuable resource.

8) Data-Driven Performance & Iteration: Every two weeks, we reviewed detailed performance reports focused on engagement rates, saves, shares, and reach. We refined the strategy continuously — dropping what didn’t resonate and doubling down on what drove results. This agile approach ensured the campaign stayed effective and aligned with audience preferences.

The Results

1) Followers Gained: 25% Increase on Instagram | 32% Increase on Facebook

2) Engagement Rate: 2.3x Growth in Comments, Story Replies & Shares

3) Video Content: AI reels and patient clips received 400% more views than previous posts

4) Direct Inquiries: 18 direct appointment messages through social DMs

5) Content Efficiency: Organic posts began outperforming past boosted ads in reach

6) Local Visibility: 3X increase in mentions from local groups & nearby community hashtags

Conclusion

This case isn’t just about likes or follows—it’s about bringing a dental care brand to life digitally. In just 60 days, Remedo helped transform a passive, quiet social media presence into an active, patient-centered voice that informs, connects, and grows.

If your clinic is still treating social media as an afterthought, it’s time to change that. With the right partner, your content can start conversations, your posts can bring in new patients, and your brand can become the go-to name in local healthcare.

Want to turn your social media into a growth engine for your practice? Let’s talk.