Strong Smiles Pediatric Dentistry

Web Design That Converts: How Strong Smiles Saw a 29% Surge in Organic Traffic

A well-regarded pediatric dental clinic in Texas, Strong Smiles approached Remedo with a clear challenge. Their digital presence didn’t reflect the high-quality care they delivered in practice. While their offline growth was driven by strong word-of-mouth from satisfied parents, their outdated website, poor mobile usability, and weak SEO structure were limiting online visibility and new patient acquisition.

To address this, Remedo conducted a full-scale digital audit — identifying weak technical infrastructure, content gaps, missed keyword opportunities, and underperforming UX elements. From there, we crafted a complete redesign and SEO recovery roadmap.

With careful planning and smart solutions, we started by talking closely with the Strong Smiles team to understand their goals. Then we planned the content, fixed technical issues, and redesigned the site to work better on all devices.

Just weeks after launch, traffic doubled, bounce rates dropped, and more parents were spending time on the site. Strong Smiles now has a clean, fast, and family-friendly website that truly supports their growth and brings in more local patients every day.

The Client's Background

Strong Smiles Pediatric Dentistry is a trusted dental clinic dedicated to children’s oral health. Located in Texas, the practice is led by compassionate pediatric specialists who provide preventive, restorative, and behavioral dental care in a calm, kid-friendly environment.

After receiving repeated feedback from parents about how difficult it was to book consultations online, the team knew it was time to take this seriously. The website was outdated, slow, and not mobile-friendly—making it hard for busy parents to navigate or book appointments with ease.

They came to us with a specific theme and design in mind, but after reviewing their goals, our development team proposed a more intuitive and engaging approach. They loved the idea.

We combined every piece of their vision with smart UX decisions and a strong backend structure. While their offline reputation was growing fast, the website finally began to reflect the same trust, warmth, and ease parents experienced in their clinic.

Challenges

Despite offering excellent care, Strong Smiles faced major digital roadblocks that limited patient engagement and online visibility:

1) Mobile Usability Issues: Their old website was not responsive. When parents tried to use it on their phones, images would get cut off. Texts were hard to read, and buttons like “Book Appointment” just wouldn’t work right. This made it frustrating for parents to access important information or book appointments. Because of this, many visitors left the site without taking any action.

2) Poor Navigation: The website’s menu was confusing, and the overall structure was messy. Visitors found it hard to quickly locate important pages like services or contact info. Because of this, many parents left the site quickly without clicking around or booking appointments, which raised the bounce rates.

3) Lack of Emotional Appeal: The design felt cold and uninviting. It didn’t show the warm, friendly atmosphere that Strong Smiles offers to kids and parents. There were no fun or comforting visuals to make children excited or parents feel reassured about choosing the clinic.

4) Slow Loading Speeds: The website took too long to load on both desktop and mobile devices. Slow pages made visitors impatient, causing them to leave before seeing what the clinic had to offer. Plus, slow speed also hurts the site’s ranking on Google, making it harder for new patients to find them.

5) Low Google Visibility: The site’s SEO was weak and not optimized for local searches. When parents searched for nearby pediatric dentists or kid-friendly dental care in Texas, Strong Smiles didn’t appear near the top of the results. This limited their ability to attract new patients online.

The Goals

Right after we partnered with Strong Smiles, they shared their goals clearly to fix the problems and create a better patient online experience:

1) Mobile-First Redesign: Build a responsive website that loads quickly and adapts to all devices.

2) Stronger Calls-to-Action: Make it easy and intuitive for users to book an appointment, call the clinic, or find the nearest location.

3) Improved SEO Structure: Restructure site content and metadata to improve visibility for local and pediatric dental searches.

4) Kid & Parent-Friendly Design: Use visuals and content that emotionally connect with parents and create a fun, welcoming tone for children.

5) Google Reviews Integration: Showcase patient testimonials and build trust instantly with new visitors.

6) Streamlined Booking: Implement a simplified, mobile-accessible appointment booking process.

7) Stronger Calls-to-Action: Making it simple for visitors to book appointments, call the clinic, or find their nearest location—right when they need to.

8) 24/7 Chatbot Integration: Smart chatbot integration to help parents ask questions and easy appointment scheduling.

Strategy & Process

Discovery & Research

To begin, our team conducted detailed research and collaborative workshops with Strong Smiles Team. We aimed to understand their values, brand tone, and the needs of their target audience — primarily parents, with a secondary focus on children.

1) Competitive Analysis: Their team shared insights on their typical patients and what parents expect during online interactions. We combined this with competitive findings to outline core user personas—like busy moms needing quick access to emergency care and first-time parents searching for a gentle, toddler-friendly dental experience.

2) Persona Development: Based on competitor research and how the Strong Smiles team viewed their ideal patients, we mapped out key user personas—like busy moms searching for same-day emergency care, and first-time parents looking for a gentle, kid-friendly dental experience for their toddlers. This helped shape both the design tone and the content strategy across the site.

Wireframes & UX Planning

Our UX team focused on creating a seamless experience for mobile users — who made up more than 70% of Strong Smiles’ traffic.

1) Sitemap Restructure: We reorganized the content hierarchy to prioritize key pages like “Book Now,” “Get direction" and “Treatments.”

2) Mobile-First Flow: Every interaction — from viewing services to reading testimonials — was designed for thumb-friendly access.

3) Inclusive Accessibility: The site was optimized for readability and accessibility across all age groups and screen sizes.

Design Approach

Being a website design agency, we understand the value of a appealing and UX friendly website. To match the expectation of the client, we crafted a technology driven, aesthetic, modern and emotionally engaging design pattern, which included:

1) Color Palette: Bright and calming colors like soft blues, greens, and yellows were chosen to build trust and joy.

2) Typography: Friendly sans-serif fonts were used for clarity and warmth.

3) Custom Imagery: We used a mix of stock images and clinic-specific photography to reflect real pediatric care scenarios.

4) Kid-Friendly Elements: We employed fun icons and images throughout the site to bring a more personal touch to each treatment and service described. It facilitates easier and more interesting navigation for patients.

Development & Features

The site was developed using Webflow, ensuring flexibility and ease of content updates for the clinic staff.

1) Page Speed Optimization: To make sure the site loads quickly, we compressed all image assets, cleaned up the backend code, and added smart caching tools. The result? A lightning-fast experience across all devices.

2) SEO-Ready Architecture: We also made the entire structure SEO-ready. That means we added schema markup, optimized meta tags, and used targeted keywords in the headings and page content to boost local search visibility.

3) HIPAA-Compliant Forms: For bookings, we designed HIPAA-compliant forms that are both secure and super simple to use—especially on mobile.

4) Educational Blog: A content hub was created to publish tips, FAQs, and dental care resources for parents.

Solutions Implemented

1) Modern Homepage Redesign: We introduced a clean, emotionally engaging layout with quick access to services, reviews, and appointment forms.

2) Sticky Navigation Bar: Especially useful for mobile users, this allowed quick access to booking and contact buttons.

3) Prominent Review Section: Google reviews and parent testimonials were embedded across pages for social proof.

4) Parent Education Hub: A new FAQ and blog section provided trusted answers to common pediatric dental concerns.

5) On-Page SEO Strategy: Location-specific keywords like “pediatric dentist in Texas” and “children’s dentist near me” were used across service pages to improve visibility.

The Results

The new website—designed with fast loading, strong SEO structure, and mobile-first UX—started delivering noticeable results in a short time.

- 34% growth in Organic Search Sessions

- 29% growth in Organic Users

- 64% increase in User Engagement

This modern digital transformation doesn’t just bring more traffic—it brings the right traffic. The new site is easy for parents to navigate, and patients actively explore treatment options without confusion. Plus, the advanced chatbot handles multiple inquiries on its own and keeps converting them into bookings—without putting extra load on the staff.

Conclusion

Strong Smiles transformation was more than a visual upgrade. For us it was a strategic overhaul of their digital identity. Through close collaboration, research-driven design, and focused SEO implementation, the clinic now has a website that not only looks great but performs brilliantly. Parents can now easily book appointments, trust the practice through visible reviews, and feel confident in choosing Strong Smiles as their child’s dental home.

This case study proves that when pediatric dental clinics combine clear goals with the right digital strategy, remarkable results follow — both in numbers and in trust.

If you’re looking for a high-performing, aesthetically pleasing website that connects, engages, and drives real conversions, Remedo is here to help. Contact us today. We’ll work closely with you to create a website tailored to your practice’s unique goals and needs.