Western Reserve Dermatology

Doubling Visibility & Boosting Patient Engagement in Local Search for a Dermatology Clinic

In today’s digital-first healthcare landscape, local search is the new front door for dermatology practices. With more patients relying on Google to find nearby providers, it’s no longer enough to simply have a website. Western Reserve Dermatology realized this and partnered with us to create a high-impact local SEO strategy. The result? A dramatic rise in engagement and visibility through their Google Business Profile (GBP).

Client Overview

Western Reserve Dermatology is a specialized dermatology clinic located in Beachwood, Ohio, serving patients across the Cleveland area. They offer a wide range of advanced dermatologic services, but their online visibility wasn’t aligned with the quality of care they provided. They approached our agency with a clear goal: dominate local search and attract more qualified patients.

The Challenges

Western Reserve Dermatology faced several key challenges hindering their online growth:

1) Stagnant Local Search Performance: Their Google Business Profile existed but was under-optimized, causing them to miss out on significant opportunities for visibility, calls, and direction requests from potential local patients.

2) Underutilized Keywords in a Niche Market: High-intent dermatology keywords specific to their service region (Beachwood and the wider Cleveland area) were not being effectively targeted, limiting their search reach and patient conversion opportunities.

3) Lack of Consistency Across Listings: Their clinic's contact details and service information were not consistently listed across key online healthcare directories, potentially creating confusion for both search engines and patients and diluting their local SEO authority.

Our Strategy & Approach

To maximize visibility and patient acquisition for Western Reserve Dermatology, we implemented a comprehensive local SEO strategy focused on meticulous Google Business Profile optimization, strategic keyword targeting, authoritative citation building, and engaging content enhancement.

1) Google Business Profile (GBP) Optimization

We started by conducting a thorough audit of their existing GBP profile and then implemented key improvements. This included ensuring accurate NAP (Name, Address, Phone) details, optimizing service highlights and category selections to accurately reflect their offerings, implementing weekly GBP posts and Q&A updates to keep the profile fresh and engaging, uploading high-quality, branded imagery to showcase their clinic, and establishing a review generation and response framework to build trust.

Direct Result of GBP Optimization: This targeted approach led to a 107% increase in GBP profile searches and a 55% increase in calls from the profile.

2) High-Intent Keyword Targeting & On-Page SEO

We conducted in-depth keyword research tailored to dermatology searches in the Cleveland and Beachwood regions. We then updated website metadata, service descriptions, and GBP post content to strategically incorporate these high-value terms. This ensured the clinic ranked better for phrases actively used by potential patients, such as:

- “dermatologist near Beachwood”

- “skin clinic Cleveland”

- “psoriasis and acne treatment Ohio”

We also embedded geotagged schema markup on their website to further enhance location relevance for search engines.

3) Local Citations & Directory Listings

To improve trust signals for Google and broaden their online footprint, we ensured consistent and accurate listings across high-authority platforms and healthcare directories relevant to their practice. Key directories included:

- Healthgrades

- Zocdoc

- Vitals

- YellowPages

This consistency is crucial for local SEO success.

4) Content and Creative Enhancement

To drive more traffic, engagement, and conversions, we enhanced their content strategy. This involved:

- Adding patient FAQs to the GBP profile to quickly answer common questions.

- Sharing educational content around seasonal skin care through GBP posts and potentially blog content.

- Posting service-specific highlights for key treatments like laser therapy, acne care, and cosmetic dermatology to attract targeted interest.

Results

Our focused local SEO efforts delivered outstanding and rapid results for Western Reserve Dermatology. We achieved:

1) 107% increase in profile searches on Google Business Profile, significantly boosting their visibility.

2) 55% increase in call actions directly from their GBP, connecting them with more potential patients.

3) 4.4% increase in other profile actions (including website clicks and messages), indicating broader engagement.

All of this was accomplished efficiently, proving the power of a smart, data-driven local SEO execution, even with a lean budget.

Ready to Transform Your Clinic's Online Presence and Patient Bookings?

Thanks to our structured local SEO approach, Western Reserve Dermatology is now enjoying consistent top-3 rankings in Google Map results for key local searches, increased appointment bookings originating from Google, and a stronger, more trusted digital presence in their local Cleveland area.

If you’re ready to elevate your practice’s local SEO, dominate local search results, and turn more online visitors into booked patients, our team is here to help. Let’s build a strategy that works for your specialty — contact us today to get started!