D2 Dental Associates

Based in the heart of Malden, MA, D2 Dental Associates is a trusted family dental clinic. They offer a wide range of services, from gentle cleanings and root canals to cosmetic veneers, implants, Invisalign, and more. Famed for their commitment to quality care and long-standing relationships, they were holding a great patient retention rate. However, while existing patients continued to return, something was still missing.

Despite offering a full range of high-demand dental services, they were struggling to attract new patients through local search. Their website traffic wasn’t translating into calls, and their Google visibility was falling behind. Competing practices—many with fewer offerings—were appearing higher in searches like “Malden dentist,” “dental implants near me,” and “Invisalign Malden.”

That’s when they reached out to us at Remedo. As a full-service dental marketing agency, we stepped in to help the client shift the narrative. This wasn’t about a complete overhaul—it was about implementing smart local SEO strategies, enhancing visibility, and helping the right people find the care they were already seeking.

In this case study, we’ll walk you through exactly how we made it happen—and how the client went from getting lost in search results to becoming one of Malden’s most visible dental practices.

The Client's Background

D2 Dental Associates is a Malden-based dental clinic known for delivering high-quality care to patients of all ages. The practice consistently saw a steady flow of patients for everything from routine cleanings and fillings to advanced procedures like crowns, veneers, implants, and Invisalign. Their quality of care spoke for itself—proven by the loyalty of their regular patients.

The team prides itself on creating a warm, welcoming environment where every patient feels at ease—whether it’s a child visiting for their first dental check-up or an adult exploring cosmetic enhancements. Over the years, they built lasting relationships rooted in trust, skill, and compassion.

But despite this strong retention, one gap became impossible to ignore as the new patient flow was nearly stagnant.

They reached out to Remedo with a clear goal—to grow. The challenge was fair: Malden is a highly competitive market with no shortage of dental options. What held them back wasn’t their service—it was visibility. They weren’t showing up where it mattered most—at the top of local Google search results.

That’s when they partnered with Remedo to fix what was missing: a powerful local SEO strategy that matched the level of care they already delivered. Their mission was simple—to ensure that when someone searched for a dentist in Malden, their practice appeared at the top.

The Challenges

Minimal Search Visibility

The clinic’s Google Business Profile (GBP) had very limited reach. This is because their Important sections were incomplete, and service keywords weren’t targeted accurately. which was causing them low rankings for high-value keywords like “dentist near me” or “tooth extraction in their nearby region. All this made it difficult for them to bring in more patients to their clinic.

Lack of Local Signals

There were no geo-tagged images, business categories were too narrow, and location-based keywords were missing. Without these critical local signals, the clinic missed major opportunities to show up in location-based searches that typically drive high-intent patient traffic.

Underutilized Content Strategy

Before us, they did not have a consistent strategy for posting their clinic's updates, answering patients' common concerns and FAQs, or creating keyword-rich descriptions for their services. This lack of fresh, relevant content made it harder for Google to recognize them as an active dental care provider in Malden.

Low Engagement

Of course, low local visibility results in very few calls, website visits, or directions requests. This reflected a poor level of engagement, which directly affected their clinic's growth and patient flow.

Limited Directory Listings

They weren’t showing up in many local dental directories or citation sites, which weakened their local SEO profile. This also Minimise their chances of building patient trust online and appearing in third-party searches outside of Google.

No Patient-Led Reputation

As they were getting very few new patients—or close to none—it led to having fewer patient reviews. A few of them were even from two years ago. Also, there was little to no visual proof of patient satisfaction, such as photos or testimonials. Without strong social proof, potential patients had no compelling reason to trust or choose them over competitors.

The Strategy

1. Enhanced Profile Optimization

To kick off dental local SEO efforts, we fully optimized the clinic’s GBP listing. We began by updating essential business information—such as their NAP details, accurate service hours, and categories. This is to ensure Google clearly understood the clinic’s offerings.

We added geo-tags and alt-tags to all clinic images, helping them show up more frequently in map-based and visual searches. Then we revised service and product descriptions to include keyword-rich content, improving the chances of being discovered their practice in relevant “near me” searches.

Additionally, we linked their social media handles directly to their GBP profile. This helped boost trust signals and allowed their potential patients to explore the clinic’s broader online presence.

2. Content and Engagement

We followed a steady posting rhythm: three feed posts and two Google Q&A updates every month. Each piece of content was tailored to highlight their core services, such as dental crowns, Implants, and Neurotoxins (Botox) for jaw clenching—services the clinic wanted to attract more attention to.

Our consistent and service-focused content strategy helped improve their engagement rates, gave patients more reasons to interact. This also helps to keep their profile active and visible to Google’s local search algorithms.

3. Strategic Enhancements

To better align the clinic’s local SEO with patient intent, we addressed gaps in existing keyword coverage. We linked relevant services and products directly to the clinic’s website to encourage extended user engagement and drive more conversions.

We also used compelling CTAs—like “Call Now” buttons—in posts and updates to prompt immediate action from users browsing the profile. On the backend, we expanded directory listings across 180+ platforms to strengthen local SEO signals and brand presence.

4. Boosting Search Visibility

To further improve their local prominence, we expanded the business categories and added detailed information to the GBP. We also used platforms like Quora to create value-based answers around most searched dental topics. This approach adds value in driving referral traffic as well as boosting their brand visibility outside of Google.

This approach ensured the clinic appeared not only in searches but also on trusted knowledge-sharing platforms where potential patients might be researching.

5. Expand Keyword Reach

Because outranking their competitor was one of the motives, we performed an in-depth competitor analysis. Based on these findings, we began focusing on incorporating a broader range of industry-relevant and trending keywords into GBP posts and Q&As. For which our team used long-tail phrases and synonym variations, feeding Google’s algorithm more context about what the clinic offers.

By doing so, we positioned the profile to appear in a wider range of relevant search results, particularly from high-intent patients who are ready to book.

6. Strengthen Local SEO

We utilized hyperlocal keywords throughout the clinic’s profile, particularly in service descriptions and business details. This included neighborhood names, local streets, and familiar Malden, MA landmarks. With this approach, our goal was straightforward: to help the clinic appear more frequently when nearby patients searched for dental care. It made their listing more relevant and visible—to the people who matter most.

7. Optimize Content Strategy

As part of the next step in the strategy, we identified several key actions to enhance the helpfulness, relevance, and engagement of their content for local patients. Instead of posting only promotional updates, we focused on content that answered real patient questions—many of which came directly from their reviews and common appointment queries.

We recommended creating:

- Seasonal dental checklists (like “Back-to-School Dental Tips” or “Holiday Smile Care”)

- FAQ-style explainers that address common concerns in plain language

- How-to guides around dental hygiene, cosmetic procedures, and post-treatment care

This approach gave the content more depth, improved the time spent on the profile, and built patient trust by offering real value

8. Broaden Online Presence

Directory listings were expanded beyond the usual platforms, with over 180 local and dental directories claimed or updated. We also encouraged content cross-promotion across social platforms to amplify reach and ensure consistent messaging.

In parallel, we benchmarked local competitors to identify content and keyword gaps—then filled those gaps with stronger, more targeted updates.

9. Get Consistent Reviews with Patient Images

Lastly, we implemented a review acquisition strategy to encourage satisfied patients to leave their feedback and visual testimonials. We emphasized real experiences, which helped improve star ratings and provided strong visual proof of the clinic’s value.

These efforts initially created trust and influenced patient decision-making from the search results page onwards.

The Result

After implementing our strategy, the clinic began to see meaningful improvements in local search visibility, patient engagement, and profile performance. Here’s what changed:

- +51% Growth in User Actions: Profile interactions increased from 282 to 427, reflecting genuine engagement, such as phone calls and website visits.

- 1194 Phone Calls via Google: Between September 2024 and May 2025, the practice received 1,194 direct calls through GBP alone.

- +19.4% Search Growth in May 2025: Even in a typically slow month, searches increased, confirming SEO traction.

- Improved Discovery: More patients were finding D2 Dental associates clinic through local maps, directories, and Google searches due to enhanced keyword coverage and business category improvements.