General Dentist in Holbrook, MA

Boosting Conversions by Over 74% with Strategic Google Ads Landing Pages

The Client's Background

The general dentistry practice located in Holbrook was utilizing Google Ads to attract new patients.  However, their existing approach of using their main website as a landing page was proving ineffective.  The website wasn't optimized to convert ad traffic into appointments, leading to a low conversion rate of only 4.55%.  This also resulted in high bounce rates and low ad relevance scores, diminishing the overall effectiveness of their advertising spend.  The practice recognized the need for a more targeted approach to turn ad clicks into valuable patient bookings.

The Challenges

The primary challenges faced by the general dentistry practice were directly impacting their ability to grow through online advertising:

1) Low Google Ads Conversion Rate: The practice was struggling with a very low conversion rate of 4.55% from their Google Ads campaigns.

2) Unoptimized Landing Page: Their main website, used as the destination for ad clicks, was not designed to effectively convert visitors into appointments.

3) Poor User Engagement: This lack of optimization led to high bounce rates, indicating users were leaving quickly without taking action.

4) Low Ad Relevance: The existing setup contributed to low ad relevance, which can negatively impact ad performance and cost.

5) Low Click-Through Rate (CTR) and Irrelevant Leads: The practice also struggled with a low CTR and was attracting leads that were not always relevant to their services.

The Goals

To address these challenges, we set clear objectives for the Google Ads campaign:

1) Increase Conversions: The primary goal was to significantly boost the number of appointments generated from Google Ads.

2) Achieve High CTR: The client aimed to attain a high Click-Through Rate within the next two months.

3) Drive More Relevant Clicks: Improve the quality of traffic coming from ads to ensure more potential patients were reached.

The Strategy

To achieve the practice's goals, we implemented a multi-faceted strategy centered around a new, optimized landing page:

Dedicated Landing Page Development

- We created a dedicated landing page specifically designed for their Google Ads traffic.

- This landing page was optimized for conversions, focusing on a seamless patient experience from the initial ad click to booking an appointment.

- It was also optimized for mobile devices, ensuring accessibility for users on all screen sizes.

Content and Keyword Optimization

- High-volume search keywords relevant to user intent were strategically added to the landing page.

- The landing page content was crafted to include all relevant information that potential patients would be looking for.

- Content was personalized to address the specific needs and pain points of the target audience.

User Experience and Conversion Rate Optimization (CRO)

- Clear and compelling Calls-to-Action (CTAs) were strategically placed on the landing page.

- The process for users to book appointments was simplified and made easy.

- The page layout was optimized for quick loading times, intuitive navigation, and a clear visual hierarchy to guide users towards conversion.

Google Ads Account Enhancement

- Efforts were made to improve the Quality Score for the targeted keywords in the Google Ads account.

The Result

The strategic changes implemented, particularly the introduction of a dedicated landing page, delivered substantial results in just two months. With an investment of approximately $2000, the clinic achieved an impressive return, generating revenue five times their initial ad spend.

The key achievements include:

1) Conversion Rate increased by 74.51% in two months.

2) Click-Through Rate (CTR) increased to a record high of 9%.

3) Generated 45 new patients in the two months following the landing page launch.

4) 90% of all conversions from Google Ads were attributed to the new landing page.

5) Ad impressions significantly increased from 1,120 to 6,250.

6) The number of clicks rose from 117 to 567.

7) Total conversions dramatically increased from 4 to 45.

8) Cost per conversion was drastically reduced from $185 to $42.

Contact us today to learn how we can optimize your PPC performance.