Glendale Heights Family Dental

From Low Visibility to #1 on Google Maps: How Remedo Helped Glendale Heights Family Dental

Glendale Heights Family Dental is a modern clinic in Illinois that offers full dental care, from general and cosmetic treatments to advanced root canals and apicoectomies. Despite years of excellent patient-focused service, they struggled to rank locally and saw low visibility on Google for their essential dental searches. That's when their marketing team reached out to Remedo to assist in turning things around.

They shared their challenges, goals, and where they felt stuck—so we built a plan aligned with their vision. Our local SEO experts developed and executed a targeted optimization plan focused on improving their Google Business Profile, generating reviews, fixing NAP issues, and ranking them for high-value local keywords.

Within just six months, we delivered:

- Increased call volume, GMB Actions, and profile searches

- Secured top #1 ranking for local keywords

Here’s how Remedo helped this clinic go from low visibility to dominating the local dental map pack—bringing in more calls, more patients, and long-term growth.

Want your practice to rank higher and get more local patients, too? Let’s connect.

The Client's Background

Glendale Heights Family Dental is a well-known dental clinic in the Chicago suburbs. They offer a full range of general, cosmetic, and restorative care services. The clinic also focuses on endodontic treatments like root canals and apicoectomies, using modern techniques to keep patients comfortable.

What makes them different is their friendly, bilingual team—fluent in English, Spanish, Hindi, and Gujarati—which helps them connect with people from all backgrounds. They also offer weekend hours and advanced options like Bioclear for less invasive care.

Because of their warm approach, affordable care, and reliable service, many families in Glendale Heights and nearby areas like Bloomingdale, Carol Stream, and Wheaton choose them for their dental needs.

With a goal to increase their local visibility and attract more new patients, the team partnered with our dental marketing experts to improve their online presence and expand their reach across Glendale Heights, Bloomingdale, Carol Stream, and Wheaton. The results? A stronger digital footprint, more booked appointments, and a practice that continues to thrive in a competitive market.

The Challenges

Following a thorough local SEO audit and competitor analysis, Remedo identified several critical barriers to the client’s online success:

1) Low Local Visibility: Despite a modern website and positive patient feedback, the clinic struggled to rank in the top results for high-value endodontic and general dental search terms like “endodontist near me,” “root canal Glendale Heights,” or “dentist near me.” Their rankings lingered between positions 4 and 8, missing the coveted Google Maps 3-pack, where most clicks occur.

2) Outdated Google Business Profile (GBP): The clinic's GBP was incomplete, with no recent real images, keyword-rich descriptions, or frequent posts. The absence of these vital signals for Google's local ranking algorithm hindered visibility.

3) Limited Online Reviews: Even though their patients were complimentary about the in-clinic care, there were still very few recent reviews on Google or elsewhere. Without a feedback system, the practice missed opportunities to build social proof and improve its search engine rankings.

4) Weak Keyword Performance: They failed to capture organic traffic from location-specific and endodontic-focused keywords. Some of their main keywords were “emergency root canal Chicago suburbs” and “endodontist Glendale Heights.” Potential patients were diverted to competitors dominating these searches.

5) Low Conversion Rates: Their GBP performance was poor. Plus, their non-optimized website led to fewer calls, direction requests, and appointment bookings. All this led them to limit patient acquisition.

6) Intense Local Competition: Nearby dental practices, including those offering endodontic services, were more proactive online. They maintained active GBPs, earned consistent reviews, and had robust directory listings. All this put the clinic at risk of losing market share.

The Goals

Remedo and Glendale Heights Family Dental agreed on concrete, quantifiable targets to meet these challenges:

1. Top 3 rankings for high-value local and endodontic keywords.

2. Grow GBP-driven activity like calls, direction requests, and appointment bookings.

3. Improve online engagement and inbound leads through content and social proof.

4. Establish the clinic's trust and authority with authentic reviews and localized content.

The Strategy

Right after partnering with the clinic, we created a custom local SEO plan based on their strengths, community focus, and local competition. The strategy combined proven dental marketing trends with a strong focus on helping them connect meaningfully with nearby patients.

Google Business Profile Optimization

We started with complete GBP optimization, which transformed it into a powerful lead-generation tool:

1) Standardized NAP Details: Ensured consistent Name, Address, and Phone (NAP) information across the practice's GBP and all online platforms to strengthen local signals.

2) Enhanced Service Categories: Relevant categories like “Endodontist,” “Emergency Dentist,” and “Family Dental” were added to align with patient search intent.

3) Visual and Content Updates: Our team uploaded high-quality photos of the clinic's modern facilities, advanced equipment (e.g., digital X-rays), and friendly staff. Weekly GBP posts highlighted endodontic services, promotions, and community involvement.

4) Engagement Features: Incorporated FAQs addressing common endodontic concerns (e.g., “Is a root canal painful?”) and promoting special offers to drive interaction.

Local Review Generation System

To build trust and improve rankings, Remedo implemented a robust review strategy:

1) Automated Feedback Requests: Set up post-visit email and SMS campaigns to encourage satisfied patients to leave reviews on Google and Yelp.

2) In-Office Prompts: Placed signage in the clinic with QR codes linking to review platforms, making patient feedback easy.

3) Professional Responses: Crafted templated responses to thank positive reviewers and address negative feedback empathetically, showcasing the clinic’s commitment to patient satisfaction.

This approach generated a steady stream of 5-star reviews, enhancing credibility and boosting local rankings.

Content Expansion & Local SEO Optimization

Remedo enriched the clinic’s website with targeted, patient-focused content:

1) Location-Specific Landing Pages: Created pages for searches like “Endodontist in Glendale Heights” and “Root Canal Therapy Chicago Suburbs,” optimized with local keywords and service details.

2) Educational Blog Content: Published monthly blogs addressing endodontic topics, such as “What to Expect During a Root Canal” and “Why Choose an Endodontist in Glendale Heights?” These posts aligned with Google’s Helpful Content guidelines. This helped drive organic traffic and engagement.

3) Service Page Enhancements: Updated endodontic service pages with detailed descriptions, patient testimonials, and before-and-after X-ray visuals to educate and convert visitors.

Technical & Mobile Website Improvements

With many patients accessing the site via mobile devices, we prioritized user experience:

1) Mobile-Friendly Experience: We improved page speed and made the site fully responsive so patients could browse easily on their phones and tablets—especially important for those searching in a hurry.

2) Stronger Calls-to-Action: Clear “Book Now” buttons and sticky contact forms were added across the site, making it simple for visitors to schedule an appointment immediately.

3) Better Navigation and Site Structure: We reorganized the site layout and added smart internal links to help patients and search engines find key endodontic services quickly and easily.

Directory Cleanup & NAP Consistency

To strengthen their local trust signals, our team:

1) Corrected Inconsistencies: Audited and updated their accurate and consistent NAP details across major directories like Yelp, Healthgrades, and dental-specific platforms.

2) Claimed Listings: Secured and optimized their local listing profiles on high-authority sites, ensuring they are linked to the clinic’s website.

3) Ongoing Monitoring: Implemented tools to maintain consistency as new listings appeared.

The Results

Just six months after launching the strategy, Glendale Heights Family Dental achieved remarkable results, solidifying its position as a local leader in endodontic and family dental care.

Google Business Profile Performance

1) Calls: Increased from 80 to 109 per month (+36%), reflecting more patients seeking dental consultations and emergency care.

2) Profile Actions: Jumped from 215 to 355 (+65%), including direction requests and website visits.

3) Profile Searches: Grew from 1,206 to 1,926 (+59%), indicating higher visibility for local and endodontic-related queries.

Local Keyword Rankings

1) “Endodontist near me”: Improved from Rank 6 to Rank 1.

2) “Root canal Glendale Heights”: Advanced from Rank 5 to Rank 1.

3) “Dentist in Glendale Heights”: Moved from Rank 4 to Rank 1.

4) “Family dental near me”: Climbed from Rank 4 to Rank 2.

The clinic has successfully secured its position in the Google Maps 3-pack for key searches, driving significant foot traffic and booked appointments. These rankings reflect visibility and trusted authority in the Glendale Heights community.

Additional Outcomes

1) More Positive Reviews: The clinic gained 45 new 5-star reviews, raising its Google rating to 4.8 stars. This helped build trust with new patients and boosted clicks from local searches.

2) Higher Website Traffic: Their website saw a 72% increase in organic traffic, and appointment requests through the site went up by 40%.

3) Referral Growth: With better content and regular updates on their Google Business Profile, more local general dentists started to take notice—resulting in a 15% rise in endodontic referrals.

Elevate Your Practice with Remedo

Glendale Heights Family Dental’s rise from low visibility to dominating local search is proof of what the right local SEO strategy can do. At Remedo, we know how to help practices like yours get noticed, earn trust, and bring in more patients.

Ready to ignite your practice’s growth? Let’s connect! Book a consultation today and see how we can help you boost your local presence and stand out in your community.