70% Surge in Local Searches for a Trusted Holyoke Dental Clinic

Holyoke Family Dental is a Holyoke, MA-based renowned dental practice that offers a full range of general, cosmetic, and restorative services. But despite their skilled team and loyal patient base, the clinic faced a major challenge—low local search visibility.

They were struggling to rank for many of their high-value treatment keywords locally. Even the few keywords where they showed up didn’t bring in steady new patient leads. Because of this, their online presence wasn’t turning into real, measurable growth.

Despite offering excellent dental care in their region, the clinic had seen a noticeable decline in being recognized and chosen as a leading local provider. They were looking to increase phone inquiries and drive more in-office visits from nearby patients. They reached out to Remedo to make it all happen.

From the moment we assumed responsibility, our local SEO team proactively pursued a single, unambiguous goal. This was to enhance their local visibility, increase inbound calls, and drive more foot traffic to their practice.

Yes—we made it happen! In just 3 months, our local SEO strategy helped them grow their local search visibility by 70%. That boost also brought more website activity and more patient inquiries. This case study walks through the exact steps we took to create long-term growth and strengthen the clinic’s role as a trusted dental provider in the Holyoke community.

The Client's Background

The client is a Holyoke-based dental clinic that serves a diverse community and provides a wide range of dental treatments, from emergency dental visits to cosmetic care. They provide a wide range of services, from root canals, crowns, and veneers to extractions and pediatric dentistry—all under one roof. What makes them stand out is the way they combine modern techniques with advanced technology to deliver high-quality dental care without any discomfort.

What sets them apart is the trust they’ve earned from their patients. People feel comfortable, well-informed, and genuinely cared for during each visit. That kind of experience keeps patients coming back—and recommending them to others.

But as local competition grew, they started to see a clear slowdown in their growth. This was mainly because their visibility in local search results had dropped. Even though they provided excellent care and offered a wide range of services, many nearby patients just weren’t finding them online.

As a full-service dental marketing agency in the U.S., we quickly identified the pulse of the clinic. This included analyzing their strengths, their gaps, and exactly where they were falling behind. And that’s how the real shift began—with the implementation of a targeted local SEO strategy designed to drive genuine results.

The Challenges

As our initial step, we began by identifying in-depth insights into all the roadblocks right after the partnership began. During our analysis, we found that the clinic was facing several local SEO challenges that were directly impacting its visibility and ability to attract new patients. These challenges included:

1. Poorly Optimized Google Business Profile

One of the largest letdowns we saw up front was their Google Business Profile because it was lacking several important factors that affect local SEO. They didn’t have accurate service categories in place, their profile descriptions weren’t optimized with relevant keywords, and there hadn’t been any consistent updates in a while.

These small details matter a lot. If they’re not optimized properly, Google sees conflicting signals—and that can keep the practice from showing up in the local 3-pack. All of this was quietly hurting their visibility and making it harder for nearby patients—people actively searching for care—to find and choose them.

2. Low Review Volume and Engagement

Even though the clinic provided exceptional dental care, their online listing had very few or no reviews. Because of that, their quality service wasn’t showing up where it mattered—and new patients were less confident about choosing them. Also, their staff wasn't actively responding to reviews they did receive. All this ultimately results in weakened credibility and social proof.

3. Weak Rankings for High-Value Local Keywords

The clinic wasn’t ranking well for several high-intent, location-specific keywords. Some of these included terms like “emergency dentist Holyoke MA” and “pediatric dentist Holyoke,” which were a clear priority for their team.

They also mentioned that while a few keywords were ranking, they still weren’t generating any leads—directly impacting their growth. As a result, patients searching for their other offerings, like root canals, pediatric dentistry, or dental crowns in the area, simply weren’t finding them. That meant people searching for services like root canals, pediatric care, or dental crowns nearby weren’t finding them at all.

4. No Location-Specific Landing Pages

During our technical SEO audit, we found that their website didn’t include geo-targeted service pages. This made it harder for them to compete in nearby areas beyond Holyoke. Without dedicated content for surrounding communities or treatment areas, they were missing out on a broader pool of local search traffic.

5. Inconsistent NAP Citations Across Directories

Our team found that their various local directory listings had inconsistent NAP details. These mismatches were confusing search engines, weakening trust signals, and negatively affecting their rankings in the local map pack. For a dental clinic trying to attract nearby patients, even small errors like these can make a significant difference in local visibility and credibility.

6. Lack of Hyperlocal and Patient-Focused Content

The clinic’s website content was generic and didn’t address specific local concerns—such as cost-related questions, insurance acceptance, or what to expect during visits. Without this relevance, their pages weren’t engaging users or signaling topical authority to Google.

The Strategy

In our initial collaboration with the Holyoke Family Dental team, we took time to understand their challenges, goals, and what local success truly looked like for them. Right from the first conversation, we made sure we were aligned—because every great strategy starts with listening.

During our audit, we evaluated their existing efforts and walked through their current performance with their team. Together, we identified key local search terms their potential patients were likely using and mapped out a realistic game plan to start driving results. Once we had clarity, we rolled up our sleeves and got to work.

Here’s what we did—and how each focused step helped transform their local presence:

1. Optimized their Google Business Profile

A clinic’s Google Business Profile should always be in top shape—it’s often the first thing potential patients see, and it plays a key role in guiding them through the conversion funnel.

As we mentioned earlier, the client’s GBP listing wasn’t reflecting the true potential of their clinic. So, we stepped in and optimized everything: added the right categories like “Cosmetic Dentist” and “Emergency Dental Service,” rewrote their business description with locally relevant keywords, uploaded updated, high-quality clinic photos, and enabled important features like “Accepts Insurance” and “Wheelchair Accessible.”

These changes helped make their listing both informative and conversion-ready.

2. Made Patient Reviews a Priority, Not an Afterthought

To highlight their in-office excellence and convert more new patients, we worked closely with their staff to launch a patient-friendly, automated review system. It prompted happy patients to leave feedback on the different local listings platforms.

We also helped the clinic write authentic, polite responses to every single review so that both patients and Google could see the engagement.

3. Hyperlocal Keyword Targeting

Next, we did a full audit of what local patients were really searching for. Instead of chasing broad terms, we focused on high-intent keywords like “emergency dentist in Holyoke” and “affordable dental implants MA.” We then optimized their service pages with those terms, including behind-the-scenes keyword placement that Google loves.

It wasn’t just about ranking—it was more focused on addressing patient intent by answering exactly what they were looking for.

4. Created Geo-Targeted Landing Pages

To help the clinic attract patients beyond just Holyoke, we built custom landing pages targeting nearby cities and neighborhoods. Each page was tailored with localized content, specific services, and patient-focused messaging that matched what people in those areas were actually searching for.

This approach allowed the clinic to show up in search results for nearby regions. This resulted in bringing in new leads from areas they weren’t previously reaching—without needing to open another location. It was a smart, scalable way to grow their local footprint.

5. Cleaned Up All Their Local Listings

Our team discovered that their business information was inconsistent across more than 30 directories. We fixed and synchronized their Name, Address, and Phone Number (NAP) everywhere. This small but powerful fix gave Google more trust in their location—improving both map pack visibility and local authority.

6. Added Localized Content and FAQs

We rewrote parts of their website to make it feel less generic and more patient-focused. We added location-specific FAQs like “How much does a crown cost in Holyoke?” and “Does this clinic accept MassHealth?”—because that’s what people were actually searching for. As a result, it helped us achieve more time spent on-site, better rankings, and higher patient trust.

7. On-page Optimization for Maps Ranking

Later, our website SEO team handled all the SEO technicalities too. This included adding proper schema markup, embedding Google Maps, improving internal linking, and updating meta tags. These updates helped the clinic appear more frequently in Google’s local 3-pack and boosted overall rankings.

8. Monitored, Reported, and Refined Every Month

Lastly—but most importantly—we tracked their patient’s search behavior, website interactions, and keyword rankings every month to continuously refine our local SEO strategy.

With the help of this ongoing analysis, our team spotted new opportunities, eliminated what wasn’t working, and sharpened the focus for even better outcomes moving forward.

Also, as the next phase of the strategy, we’re now exploring additional location-specific pages and patient-focused content to continue building momentum and keep the clinic ahead of local competitors.

The Results (March-May Performance Overview)

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Local SEO Growth Highlights for Holyoke Family Dental

What This Means:

1) 70%+ increase in local search visibility between March and May

2) Over 118% more website actions (clicks to call, request directions, or visit the site)

3) Phone call volume grew by 3%, indicating stronger patient intent

4) More visibility in surrounding areas thanks to geo-targeted landing pages

5) Appeared more consistently in Google’s Local 3-Pack for high-value services such as -

- Dentist in Holyoke MA

- Family Dentist Holyoke

- Emergency Dentist Holyoke MA

- Pediatric Dentist Holyoke

Conclusion

Local SEO is one of the most effective ways to increase visibility, build trust, and drive real patient growth. This project proved that even in a highly competitive area, a clear and focused strategy can make all the difference.

By fixing the foundational issues, optimizing for local intent, and showing up consistently where it mattered most, Holyoke Family Dental turned its online presence into a reliable growth engine.

The clinic now has stronger local rankings, better engagement, and a path to keep expanding its reach in the community. Want to see results like this for your dental practice? Let’s start with a conversation.