Cosmetic Dentist in London

How They Achieved a 134% Surge in Conversions with Remedo

This cosmetic dentistry practice approached Remedo to improve online visibility and generate more high-quality leads specifically for composite bonding treatments. Their main objective was to become a go-to provider for cosmetic dentistry in high-income areas of London.

In just 3 months, our targeted PPC approach delivered remarkable results:

- 130 new high-value patients

- 72% drop in CPA (from £180 to £49.74)

- 134% increase in conversion rate (from 2.59% to 6.06%)

Here’s how we transformed their Google Ads performance and delivered consistent, high-value bookings. If your clinic is struggling with low ROI from PPC, this success story is proof that a strategic approach works.

The Client’s Background

Our client, a cosmetic-focused dental practice in Bayswater, London, was known for high-quality composite bonding treatments. While their clinical results were excellent, they were not able to reflect this in their digital marketing. Their existing Google Ads campaigns were too broad, lacked strategic targeting, and failed to deliver qualified leads. The practice struggled to attract high-quality leads specifically for their composite bonding services and faced challenges with overall low patient flow.

They needed to reduce CPA, enhance lead quality, and turn traffic into booked consultations. That’s where Remedo stepped in with a strategic, data-driven PPC campaign.

The Challenge

The practice faced several critical challenges that hindered their growth in the competitive London market:

1) Low Patient Flow for Composite Bonding Despite offering a popular and high-value service, the practice struggled to attract qualified inquiries and consistent bookings for their composite bonding treatments.

2) Inefficient Targeting and Budget Waste The previous campaigns used a generic mile-radius targeting model that wasted spend on areas with low conversion potential, failing to reach the most relevant audience effectively.

3) Poor Landing Page Experience Their landing pages were not optimized for conversions. They lacked persuasive elements, compelling visuals like before-and-after images, sufficient Calls-to-Action (CTAs), and failed to differentiate the service or build trust with prospective patients.

The PPC Campaign Goals

To overcome these obstacles and capitalize on the demand for cosmetic dentistry, we established clear, measurable goals:

1) Enhance Online Visibility in London: Drive awareness and search traffic from high-income zip codes relevant to composite bonding, attracting more potential patients.

2) Cut CPA by at least 50%: Reduce the cost of acquiring new patients by refining targeting and improving relevance.

3) Generate More Qualified Leads: Focus on attracting high-intent users likely to convert into cosmetic treatment bookings for services like composite bonding.

Our Plan & Strategy

We implemented a multi-pronged PPC strategy designed to maximize lead quality and ROI:

1) Location Targeting Revamp We moved away from broad-radius targeting and focused on specific zip codes within affluent London neighborhoods. This helped ensure ads reached people more likely to afford and seek cosmetic dental treatments like composite bonding.

2) Intent-Based Keyword Segmentation We segmented keywords by intent across different ad groups (e.g., “composite bonding near me” vs “affordable smile makeover”). These keywords were also integrated into landing pages to improve Quality Score and CTR.

3) Landing Page A/B Testing We launched A/B testing with two different landing pages, varying layout, visuals, and CTAs. After analyzing conversion performance, we optimized the winning version with:

- High-volume keywords

- Compelling before-and-after treatment visuals

- Clear, clickable CTAs

- Enhanced tracking for behavior insights and to better capture patient behavior and conversions

4) Ad Copy & Keyword Testing We ran experiments with ad variations and keyword match types (as part of the A/B testing) to determine the most effective combinations. This iterative process allowed us to fine-tune the messaging and delivery for better engagement and to finalize the best keywords and ad copy.

The Results

Over just 3 months, our PPC strategy produced measurable and high-impact results:

1) 130 New Patients Booked: Focused landing pages and refined targeting led to a surge in appointment requests for high-value composite bonding treatments.

2) CPA Dropped by 72%: Cost per acquisition plummeted from £180 in December to £49.74 by March, maximizing ROI and significantly exceeding the initial goal.

3) Conversion Rate Grew by 134%: The conversion rate jumped from 2.59% in December to 6.06% by March. This represented a significant increase of 3.47 percentage points.

Want to achieve similar results for your cosmetic or dental practice? Contact us today to learn how Remedo can transform Google Ads into a reliable new patient engine.