Add Smiles Dentistry

How Add Smiles Dentistry Used Social Media to Strengthen Community Ties and Drive Website Traffic

Add Smiles Dentistry is a trusted dental clinic in Norwalk, CA, offering everything from preventive care and general dentistry to cosmetic treatments and advanced gum care. The practice is an established one, with a reputation for being warm and family-oriented. Their in-clinic experience always makes patients feel confident, comfortable, and truly cared for.

But their online social media? It didn't capture that experience whatsoever. Although their SEO was good and they were receiving excellent website traffic, something was not quite right—too many were coming to the site and not leaving to book.

That’s when the team started asking, “What’s missing?”  They reached out to Remedo to help figure it out. We started with a full social media audit—and the answer became clear. Their posts were too infrequent, their pages lacked engagement, and when potential patients visited their Instagram or Facebook, there just wasn’t enough there to build trust or spark a real connection.

This case study breaks down all those challenges and highlights the steps we took to fix them—especially how Remedo helped them become more active in local Facebook groups to boost visibility without relying on paid ads.

Within just a few weeks, things began to shift. Engagement picked up. Their posts started getting noticed. And more importantly, people began interacting—commenting, clicking, and reaching out directly.

Today, Add Smiles Dentistry has a strong, consistent presence across both platforms. With our industry-specific approach, we helped them grow their reach, attract new patients, and stay top-of-mind in a highly competitive market—and we continue to support their growth every step of the way.

The Client’s Background

Add Smiles Dentistry is the go-to clinic if you’re looking for gentle, family-friendly dental care with a personalized touch. The practice offers everything from cosmetic and general dentistry to preventive care and advanced periodontal (gum) treatments—all under one roof. Their goal has always been simple: to help every patient feel comfortable, confident, and cared for.

But they didn’t just want to make smiles brighter inside the clinic—they wanted to do the same online. They came to us with a clear vision: to build brand awareness, stay engaged with their patient community, and reach new audiences through meaningful, trustworthy content. The goal wasn’t loud promotions—it was connection. They wanted a social media presence that felt as warm and reliable as the care they deliver in person.

The Challenges

When we reviewed Add Smiles Dentistry’s social media presence, a few key issues stood out. The content had potential—but the structure, consistency, and visibility just weren’t there. It was clear that while the clinic was putting in some effort, they didn’t yet have a strategy built for growth.

Here are the main challenges we uncovered:

1. Low Posting Frequency with Limited Reach

Before partnering with us, they were posting only about 4 to 6 times a month. There wasn’t a set schedule, and sometimes entire weeks would go by with no content at all.

Because of this, their audience wasn’t staying engaged—and they weren’t showing up in front of new followers either. The inconsistency was making it hard to build momentum.

2. Posts That Didn’t Always Drive Action

They were posting valuable information, but most captions didn’t tell people what to do next. There were very few clear calls-to-action like “Call now,” “Visit our website,” or “Book an appointment.” Without direction, most users just scrolled past the content without taking any real action.

3. Underused Story Features and Limited Video Content

Stories are one of the easiest and most effective ways to connect with an audience—but they were barely using them. And videos? Almost none. This meant they were missing quick opportunities to grab attention, show their personality, and keep their practice top of mind.

4. Profiles Not Fully Optimized for Visibility

When we first audited their Facebook and Instagram profiles, we noticed a few key things were missing. Their bio wasn’t fully updated, business hours weren’t listed clearly, and location tags weren’t being used properly. That meant when someone landed on their page, it wasn’t obvious what they offered, where they were located, or how to get in touch.

5. Missed Local Discovery Opportunities

They weren’t taking advantage of local Facebook groups or community hashtags. These are simple ways to reach people in your area—especially those actively looking for a dental provider. Because they weren’t showing up in those local conversations, they were likely missing out on new patient leads every month.

6. Ignoring Comments and Messages

They were getting some engagement—but not following up on it. Comments and messages from followers were going unanswered, which can make potential patients feel ignored. When someone reaches out and doesn’t get a reply, it hurts trust and leaves a bad impression. Responding quickly matters—and they weren’t doing that consistently.

7. Posting Too Much or Too Little?

Some weeks had back-to-back posts, while others had none at all. This made their feed feel unpredictable and disorganized. Without a clear plan or rhythm, their audience didn’t know when to expect content—and the lack of balance made their pages look either too pushy or too quiet.

The Strategy That Helped Add Smiles Dentistry Strengthen Their Social Presence

We knew that just increasing post volume wasn’t enough. So we created a tailored strategy focused on four key areas: consistency, visibility, community engagement, and traffic generation.

Here’s what we did:

1. Looked at What Other Dental Practices Were Doing

We started by studying how other top-performing dental clinics were using social media. We tracked what worked—content formats, hashtags, post timing, and captions—and used that to shape a smarter, more localized content plan for Add Smiles.

2. Build a Simple Content Calendar with Purpose

We set up a clear plan: 8-10 posts per month focused on patient engagement, along with 2 blog shares per month. We aligned these posts with community events and special observances like Mother’s Day, Root Canal Awareness, and Memorial Day. This kept the content timely, relatable, and relevant.

3. Engaged With Followers Through Stories and Polls

We introduced a more interactive story strategy—sharing polls, special occasion updates, and mini-educational content in story format. This gave the audience more reasons to stay connected and made the brand feel more approachable.

4. Optimized Profiles and Added Geo-Tags

We updated their Facebook bio, website links, and business hours. We also added geo-tags and location hashtags to every post to boost local search visibility—so people nearby could discover the practice more easily.

5. Shared Content in Local Facebook Groups

To increase reach without spending on ads, we posted selected content into relevant community Facebook groups. This helped attract people who weren’t already following the page but were actively looking for local dental services.

6. Integrated CTAs to Turn Engagement Into Leads

We made sure every post included a clear next step—like “Call Now,” “Book Through Our Website,” or “Check Out Our Latest Blog.” These small touches made it easier for users to take action instead of just scrolling by.

The Results (April–May Performance Overview)

Facebook:

Instagram:

We also saw:

- More engagement on stories and blog links

- A noticeable bump in profile views during campaign days

- Higher visibility in local searches through optimized tags

Final Thoughts

Add Smiles Dentistry wanted more than just an online presence—they wanted to build meaningful connections, share their expertise, and grow as a trusted brand in their community. By creating a consistent content plan, improving profile visibility, and using simple tools like stories, local groups, and CTAs, we helped them reach new people and keep their current followers engaged.

And that’s how a personalized strategy—built around real goals and real patients—can make all the difference. Ready to strengthen your own practice’s online presence? Contact us today to build your custom social media strategy.