Finesse Dental Care

From Low Visibility to Top Rankings—Finesse Dental Grew Patient Inquiries by 130% in Half a Year

Finesse Dental Care, a full-service dental clinic in Illinois with over 20 years of experience, partnered with Remedo for local SEO services. Although they had been serving their community with a wide range of treatments—from preventive care to cosmetic and orthodontic solutions—due to an increase in competition, they were losing out on potential patients and struggling with growth.

Though the client had an online presence when they contacted us, it wasn’t adding any real value to their practice's growth. Their website was slow, not optimized for local SEO, and lacked a strategic foundation. Their digital channels weren’t helping them stand out locally. All of this was causing reduced local visibility and a decline in appointment scheduling.

The clinic was looking to improve local rankings, attract high-intent patients, and turn that visibility into actual results. Within just six months, Remedo helped them secure the top 3 positions for competitive local keywords, increase profile searches by 58%, and boost calls and patient actions by over 10%—laying a solid foundation for long-term growth.

The Client's Overview

Finesse Dental Care is a trusted dental clinic based in North Aurora, Illinois, serving both local and nearby communities. They provide a full range of dental services, including general care, cosmetic treatments, restorative procedures, and emergency support. Known for using gentle Bioclear techniques and putting patients first, the clinic has built a strong reputation for delivering high-quality, comfortable care to people of all ages.

However, despite offering a wide range of services and having a loyal patient base, the clinic was facing common challenges many local practices deal with. Competition was rising in nearby neighborhoods. They were underperforming in Google’s local pack. And their keyword visibility was inconsistent—especially for high-value searches like “Emergency Dentist near me” or “Implants near me.”

After realizing they needed a targeted local SEO strategy to rank on local keywords and outrank their competitors, they partnered with Remedo. This case study breaks down all the key factors behind how we helped them improve their local search presence and attract more high-intent local patient leads.

The Challenges

When the client’s marketing team contacted us with their goals and objectives, we conducted a full audit of their local SEO performance. Our audit also included performing a competitor analysis to identify the key challenges.

The audit revealed a range of overlooked issues that were quietly impacting their online visibility, local authority, and patient acquisition. Here’s what we found:

1. Inconsistent NAP Details

One of the first issues we noticed during the audit was a mismatch in how the clinic’s address and contact information appeared across the web. On some third-party local directories, the address was listed as “North Aurora, IL,” while others—like Yellow Pages—only mentioned “Illinois” without specifying the city. Worse, one listing still had their old clinic phone number.

This type of inconsistency confuses Google’s algorithm and affects trust signals. As a result, it was lowering their rankings in local search results. This single issue alone was causing a noticeable drop in visibility for key “near me” searches in their area.

2. Poorly Optimized Google Business Profile

Additionally, we discovered numerous issues with their Google Business Profile, including outdated clinic images, a generic business description, and missing keywords that patients commonly search for, such as "emergency dentist" or "cosmetic dentistry." These small things were silently holding them back.

Their Google Business Profile had no recent updates, no local offers, and no weekly posts. No FAQs, no event listings, nothing to show patients (or Google) that this was an active, trustworthy clinic.

And in today’s dental marketing landscape, your GMB isn’t just a listing—it’s your second homepage. If it’s not fully optimized and refreshed regularly, you’re basically handing over patients to your competitors.

3. Lack of Frequent and High-Quality Reviews

In spite of offering excellent dental care, the clinic had very few patient reviews—and most were 2 to 3 years old. Plus, these older reviews failed to reflect the excellence of the current team, services, or patient experience. Worse, they didn’t have any structured system in place to ask satisfied patients for reviews or feedback.

Meanwhile, nearby competitors were receiving fresh, 5-star reviews almost weekly. This made Finesse Dental's profile appear inactive and outdated, which can raise doubts for new patients comparing providers.

4. Weak Local Backlink Network

We scanned their domain and found it lacked any backlinks from local directories, news sites, healthcare networks, or even the Chamber of Commerce. That’s a big miss.

Local backlinks are one of the biggest trust signals in SEO. When you don’t have them, your site seems disconnected from the community—even if that’s not the case. We saw no backlinks from dental associations, sponsor pages, or blogs in the area. It made the site seem less authoritative, and that hurt rankings.

5. Minimal Location-Based Website Content

Their initial website had only 2-3 generic services pages. We expanded that into a comprehensive content hub. Designed separate landing pages for high-conversion keywords such as "Porcelain Veneers in North Aurora," "Dental Implants Near Me," and "Emergency Dentist Open Now."

We also created 8–10 educational blog posts per month. These were about typical local FAQs, comparisons of treatments, and useful oral care information. Each was designed to appeal to and attract interested patients in the services in the North Aurora area.

6. Slow, Unoptimized Mobile Experience

A large portion of their visitors were coming from mobile devices. But the website struggled to load quickly and wasn’t easy to navigate on smaller screens. Key actions—like booking an appointment or calling the clinic—were hard to find. As a result, many visitors left without taking action, leading to high bounce rates and fewer conversions.

7. High Local Competition

Lastly, we checked how several competing practices in the area were advertising, posting on their Google Business Profiles every week, and appearing on regional directories Finesse Dental wasn't even included on.

Despite our client offering superior service and having more experience, they were not effectively promoting themselves online.

The Strategies & Tactics

Once we clearly identified what was holding Finesse Dental Care back, we moved forward to create a results-driven strategy. Our team developed a focused local SEO roadmap tailored to their location, patient demographics, and growth goals. Every action we took was designed to improve their online visibility and attract high-intent local patients.

Here's exactly how we made it happen, step by step.

1. Google Business Profile Optimization

The very first thing we did was give their Google Business Profile (GBP) the attention it deserved.

- Verified and standardized their NAP (name, address, phone) to match across all listings.

- Added high-intent service categories like “Emergency Dental Care,” “Cosmetic Dentist,” and “Dental Implants.”

- Replaced outdated clinic photos with high-quality visuals, including updated branding, team portraits, and virtual office tours.

- Began posting weekly updates, FAQs, promotions, and announcements to keep the profile fresh and active. All this is to boost their relevance in Google's local algorithm.

2. Local Review Generation Campaign

Even though the practice had numerous satisfied patients, it wasn't receiving consistent online feedback. So, in order to get more patient reviews:

- We set up automated review requests, which were sent by email and SMS after every treatment or consultation.

- Included in-clinic signs inviting patients to post a review on Google.

- Developed templated responses for thanking reviewers and addressing feedback promptly. This helped enhance their credibility through real-time responses and made patients feel valued.

- This plan of action really helped us increase review volume and frequency, raising the clinic’s local authority and GMB ranking.

3. Local Citation Cleanup & Directory Listings

As we mentioned earlier, during their local SEO audit, we found major inconsistencies in address formatting (e.g., some listings said “North Aurora,” and others only “Illinois”).

- We manually cleaned up all major directories to ensure consistency.

- Submitted accurate NAP details to new, trusted dental and local business directories.

- Ensured all listings had correct hours, descriptions, and backlinks to their site to improve trust and search signals.

4. Targeted Local Backlink Acquisition

Then we moved forward to a very essential step—strengthening the clinic’s local authority through strategic backlink acquisition. To do this, we:

- Obtained backlinks from dental websites, North Aurora community websites, and local business associates.

- Published guest articles and dental content to local health websites with high domain ranking.

- Worked with local wellness companies to cross-promote URLs and enhance off-page SEO.

- Result: A steady stream of contextual, local backlinks that increased domain authority.

5. Location-Based Content Development

Their original site had only a single generic services page. We expanded that into a comprehensive content hub.

- Created individual landing pages for high-conversion terms like “Porcelain Veneers in North Aurora,” “Dental Implants Near Me,” and “Emergency Dentist Open Now.”

- We published 8–10 educational blogs every month. These covered common local FAQs, treatment comparisons, and helpful oral care tips. Each blog was tailored to attract and engage patients in the North Aurora area.

- Used human-written, naturally optimized content to align with Google’s helpful content guidelines.

6. Website Performance & Mobile Optimization

The UX and mobile experience of the site were damaging the client's website rankings.

- Enhanced mobile responsiveness and page speed to pass Core Web Vitals.

- Redesign of site structure to improve navigation and keyword stream.

- Added explicit CTAs, contact buttons, and sticky booking functionalities to lower the bounce rate and boost conversions.

The Results

The campaign delivered measurable improvements across all key local SEO performance metrics—within just 6 months of execution.

Google Business Profile Actions:

- 133% Increase in Phone Calls (from 15 to 35)

- 141% Growth in Profile Searches (from 162 to 391)

- 26% Rise in Total GMB Actions (from 102 to 129)

Local Keyword Ranking Improvements:

- “Dentist near me” moved from Rank 6 ➝ Rank 3

- “Emergency dentist near me” improved from Rank 9 ➝ Rank 3

- “Implants near me” climbed from Rank 6 ➝ Rank 2

Conversion Potential:

- Increased web traffic and visibility from high-intent searches

- Higher engagement across maps, listings, and website visits

- Better-qualified leads from patients ready to book

This strategy not only brought Finesse Dental Care back into the local spotlight—it also converted visibility into real patient actions, appointments, and sustainable growth.

What’s Next?

The growth journey doesn’t stop here. As we move forward, our next steps are clear and strategic:

We’ll continue building localized content that supports their new and expanding service areas. At the same time, we’re actively pursuing partnerships and community collaborations to strengthen their local backlink profile.

We’re also doubling down on linking key service pages to support ranking growth in high-conversion areas.

Most importantly, this success has been possible thanks to a collaborative client who shows up when needed, shares our vision for growth, and trusts us to do what we do best. That partnership is what turns a good strategy into real, long-term success.

Want to know how Remedo’s local SEO strategy can ignite your growth? Let’s connect.