‍How We Nearly Doubled Google Calls for Ilchester Dental & Implant Centre

Ilchester Dental & Implant Centre knew there was more business to be won locally. Patients were coming from Ilchester, Yeovil, Somerton, Langport and the surrounding areas, yet the practice was not getting as many new enquiries as it expected from Google.

The team could see other practices appearing ahead of them for searches around dental implants, emergency dentistry and other treatments they offered. Some of the areas around Yeovil were proving particularly difficult, and being well reviewed was not enough to make sure the practice was being found.

The concern was straightforward: people were searching for these treatments, so why were so few of those searches turning into calls to the practice?

That was the challenge they brought to Remedo. The focus was to improve the practice's local visibility, reach more of the searches that mattered and ultimately bring more patients through the phone. The work went on to double call enquiries.

The Client's Background

Based in Ilchester, just outside Yeovil, Ilchester Dental & Implant Centre has built its reputation around personal care, advanced treatments and a strong implant offering. Patients travel from Yeovil, Somerton, Langport and surrounding areas for its dental care.

With a 4.9-star Google rating and a broad range of treatments, the practice already had plenty of reasons for local patients to choose it. The opportunity was to make sure more of those patients could find the practice when they were actively searching for care.

The Challenges

The first step was getting a clear picture of why Ilchester Dental was not being found as often as it should across Ilchester, Yeovil and the surrounding areas. A closer look at its local presence highlighted a few practical issues:

• Important local searches were being missed. Terms such as “Ilchester dentist”, “dentist near me”, “Ilchester dental practice”, “dental implants in Yeovil” and “dental implant Somerset” were not bringing the practice the visibility expected for such valuable searches.

• The Google Business Profile needed more attention. There were not enough recent photos of the practice, team, equipment or treatment results, so patients searching on Google were not getting a very good sense of what the clinic was like.

• Key treatments were not getting enough local visibility. Dental implants, teeth whitening, composite bonding, Invisalign and emergency dentistry were important services, but searches such as “teeth whitening Ilchester”, “cosmetic dentist Yeovil” and “emergency dentist Yeovil” were areas where the practice had more ground to gain.

• Reviews had become too few and far between. The practice had genuine patient feedback, but new reviews were not coming through consistently. Much of the visible feedback was also quite old or general, giving prospective patients little recent insight into the patient experience.

• The local reach did not match the areas patients were searching. The practice was based in Ilchester, but potential patients were also searching across Yeovil, Somerset and nearby towns. Its visibility needed to reflect that wider catchment rather than relying too heavily on Ilchester-based searches.

• The real priority was bringing in more calls. Better rankings were useful, but what mattered to the practice was getting more genuine enquiries from people looking for treatment, especially when it came to implants and other higher-value work.

Our Ilchester-Focused Local SEO Approach

Targeting the Searches That Mattered

We started with the searches that could bring real patients through the door. The focus was on terms such as “Ilchester dentist”, “Ilchester dental practice”, “Ilchester dental surgery”, “dentist near me”, “dental implants in Yeovil” and “dental implant Somerset”, along with valuable treatment searches around implants, Invisalign, emergency dentistry, teeth whitening and cosmetic dentistry.

Giving the Google Profile More Life

The Google Business Profile needed to show more of what made the practice worth choosing. We used posts to highlight priority treatments and locations, with clear calls to action such as “Call today to book your appointment”. We also recommended adding more photographs of the team, clinic interiors, equipment, and treatment results, giving prospective patients a better idea of the practice before they picked up the phone.

Bringing Fresh Reviews Into the Mix

The practice had some good patient feedback, but reviews had become few and far between. We encouraged a more regular approach to asking patients for genuine feedback after their visits, with prompts around the treatment, experience and location. This helped create a fresher picture of the practice for people making their choice.

Building Better Backlinks

We worked on building relevant contextual backlinks from reputable, high-authority websites. Rather than chasing links wherever they were available, the focus was on relevant opportunities that could strengthen the practice's connection with Ilchester, Yeovil, Somerset and its main treatments.

Technical SEO and Site Enhancements

We also worked through the website itself to make sure the foundations were supporting the local SEO campaign. Key treatment and location pages were reviewed and strengthened, internal links were improved, and local relevance was made clearer across the site. The aim was simple: make it easier for Google to understand what Ilchester Dental offers, where it serves patients and which searches its pages should appear for.

Reaching Beyond Ilchester

Ilchester was home, but it was not the only place patients were searching from. We put greater focus on Yeovil and nearby Somerset locations, targeting searches such as “Yeovil dentist”, “emergency dentist Yeovil”, “cosmetic dentist Yeovil” and “Invisalign Yeovil”. This helped the practice compete for patients looking beyond its immediate doorstep.

Turning Local Visibility Into Calls

The work was ultimately tied to what mattered most to the practice: more genuine enquiries. Stronger local targeting, a fuller Google profile, fresh reviews, better supporting links and clearer calls to action all worked towards the same goal: helping more people find Ilchester Dental, trust what they saw and pick up the phone.

The Results

Calls Nearly Doubled

35 → 69 calls: A 97.1% increase in call enquiries from the Google Business Profile.

More Patients Found the Practice

527 → 720 profile views: A 36.6% increase in patient discovering Ilchester Dental on Google.

More Patients Took Action

268 → 310 profile actions: A 15.7% increase, with direction requests rising from 60 → 89.

Chat Became Another Route In

0 → 13 chat clicks: A new channel for prospective patients to start a conversation with the practice.

Stronger Local Rankings

Top 7 positions secured for key searches including “Ilchester dentist”, “Dental Implants in Ilchester”, “Yeovil dentist”, “emergency dentist Yeovil”, “Cosmetic dentist Yeovil” and “Invisalign Yeovil”.