Orthodontic Clinic in London

How the Clinic Achieved a 37% Increase in Organic Traffic with Remedo

The London-based orthodontic clinic reached out to us to stand out as the leading choice in their local area for Invisalign and composite bonding. To improve their visibility and increase inquiries for these specific procedures, they needed a comprehensive SEO strategy to close visibility gaps and rank higher for key treatments in local searches.

We ranked over 1,000 keywords across Google SERPs as a result of our SEO campaign. The outcome? A 37% jump in organic traffic, a 4.6% boost in average keyword positions, and 20 keywords ranking in the top 3 spots.

Here’s a snapshot showing the performance:

Curious how we helped a dental practice climb the ranks and attract more high-intent patients? Here’s a closer look at how our results-driven SEO strategy powered their growth from the ground up. By the end of this dental SEO case study, if you’re impressed by the growth and results and want us to do the same for your practice, contact us here.

The Client's Background

The client is a private dental clinic located in Bayswater, Central London, known for its expertise in minimally invasive aesthetic dentistry. Led by a globally renowned clinician and educator, the clinic offers a full spectrum of services, including Invisalign, composite bonding, orthodontics, and family dentistry.

While their in-practice care was truly exceptional, with hundreds of positive patient reviews and real success stories, their online performance told a different story. The site was only showing up for branded keywords, with minimal visibility for high-intent local searches. On top of that, technical issues were holding back SEO performance, slowing down the site, affecting crawlability, and limiting their reach.

As a result, they struggled to attract new, high-intent patients—especially those searching for specialized treatments like Invisalign or composite bonding. Competing clinics with better SEO were capturing attention, while the clinic remained underrepresented in search results for their own core strengths.

To find suitable solutions to these challenges, they enlisted Remedo’s dental SEO services. After identifying and auditing all the gaps and opportunities, our experts crafted a personalized strategy and took note of ongoing efforts already in place. We focused on elevating their search rankings, strengthening their content strategy, and ensuring that their digital presence reflected the gold-standard care they deliver every day in their clinic.

The Challenge

The clinic needed a stronger digital presence to connect with local patients and highlight their expertise in aesthetic and minimally invasive dentistry.

Limited Visibility

Potential patients weren't discovering their site online, despite their outstanding clinical care and strong reputation within the community. Their specialized services—like Invisalign and composite bonding—weren’t appearing in local search results. As a result, it became increasingly difficult for them to attract high-intent patients in Bayswater.

No Strategic Keyword Focus

While the clinic was getting patient inquiries through branded keywords, their website lacked a clear SEO direction. There was no targeted keyword strategy in place to compete for high-intent search terms like “Invisalign Bayswater” or “composite bonding London.” As a result, their content wasn’t reaching patients actively looking for those specific treatments.

Competitive Local Market

The London dental market—especially for cosmetic treatments—is highly competitive. Other practices with more optimized websites and aggressive SEO strategies were outranking , even for treatments they specialized in.

Missed Organic Opportunities

Because of the lack of visibility and keyword structure, the website was not bringing in meaningful organic traffic. This made it difficult for the clinic to reduce reliance on paid ads and limited their ability to generate consistent, long-term leads online.

The Client's Goals

Stronger Local Brand Presence

The London-based orthodontic clinic wanted to improve their visibility across Bayswater and surrounding areas. While their reputation offline was strong, they needed to ensure more local patients could easily find and trust them online.

Top Ranking for Invisalign & Composite Bonding

The clinic aimed to position itself as a leading provider for Invisalign and composite bonding. Competing in a saturated London market, they needed to show up first when people searched for these treatments.

More Organic Website Traffic

They needed a boost in traffic from search engines—especially from people actively looking for aesthetic dental treatments. This meant ranking higher for keywords that matched what their ideal patients were searching for.

Increase in New Leads & Conversions

Beyond just traffic, the goal was to convert more website visitors into booked appointments. They wanted high-intent users to land on the site, trust what they saw, and take action.

Our Plan & Strategy

To overcome these challenges and drive measurable growth, Remedo built a results-driven SEO plan—grounded in a detailed audit of their past and ongoing performance.

Website Development & Optimization

To create and sustain a solid base for long-term marketing outcomes, the website design and development team at Remedo revamped and optimized their website as an initial step in implementing SEO solutions. The redesign was tailored to the clinic's goals, incorporating market insights and technical improvements. It was crafted to reflect the clinic’s premium aesthetic, deliver a smooth user experience, and highlight its expertise in minimally invasive cosmetic dentistry.

To support visibility across search engines, we established a dynamic schema markup framework that made key services like Invisalign and composite bonding more crawlable and easier to index. We also optimized image alt text, meta descriptions, and page titles to strengthen organic performance and ensure every page communicated both value and relevance to Google.

SEO Strategy and Analysis

Thanks to excellent collaboration, the website design and development phase was completed in just 1–2 weeks. Once th website was live and fully optimized, we shifted our focus to building a results-driven SEO strategy tailored to their services and location.

Here’s how we approached it:

Developed a robust, adaptive SEO framework

We crafted a comprehensive SEO strategy with bi-monthly performance reviews and updates to stay aligned with changing search trends and algorithm updates.

In-depth competitor research

Our team conducted a detailed analysis of top-ranking dental clinics in and around London. This helped us identify gaps and opportunities in the site's content and positioning.

Strategic keyword targeting

We performed granular keyword research focused on high-intent, treatment-specific phrases like “Invisalign Bayswater” and “composite bonding near me.” These insights guided our content structure and page focus.

Content structure & internal linking

With strong collaboration between the content marketing and SEO teams, we focused on refining the site’s content structure. We assigned each core service a dedicated, keyword-rich landing page to enhance search visibility and relevance. We also implemented a smart internal linking strategy that made it easier for both users and search engines to navigate the website seamlessly.

Content & Keyword Optimization

The website initially had informative service pages, but their content lacked full optimization for potential patients' searches. Therefore, developing a structured content and keyword strategy became one of the core focuses of our SEO campaign.

We started by charting out the complete patient journey and defining important search terms related to their core services—particularly Invisalign, composite bonding, and orthodontic care. We assigned individual, keyword-optimized landing pages for each of these services to drive both visibility and engagement.

Simultaneously, our content team worked to create blog topics that not only informed patients but also contributed to improved keyword visibility and search authority. Each page was written with purpose, striking a balance between patient-friendly wording and SEO best practices.

Of course, sitewide keyword optimization was equally important. We reviewed and perfected meta titles, alt tags, headings, and internal links to ensure the entire site was consistent and clear for both users and search engines, highlighting the full value the clinic offers.

Link Building and SEO Best Practices

Lastly, as part of our off-page SEO services in London, we focused heavily on building a strong backlink profile for the site. Starting from scratch, the site had little to no referring domains, so we implemented a carefully planned link-building campaign targeting top directories and authoritative sites relevant to dentistry.

Alongside this, we applied comprehensive on-page, off-page, and technical SEO best practices to steadily increase search volume and improve rankings. Over time, these efforts paid off — as link acquisition gained momentum, we saw a significant rise in organic traffic and user engagement, laying a solid foundation for lasting online growth.

The Result

After implementing our full-scale SEO strategy, we delivered high-impact results for the clinic in a matter of months.

Here’s what happened:

1) Drove a 37% increase in organic traffic, helping them gain visibility across competitive treatment keywords.

2) Improved the average keyword ranking position by 4.6%, steadily climbing search results for high-intent local terms.

3) Achieved 1,000+ keywords ranking in SERPs, giving the practice a strong, sustained presence online.

4) Secured 20 keywords in the top 3 positions, helping the clinic dominate search results in Bayswater and beyond.

5) Ultimately, these improvements brought more qualified leads and higher patient inquiries, fueling growth and visibility for core services like Invisalign and composite bonding.