Paris Dental Centre

How a Local Dental Clinic in Ontario Revived Their Online Presence and Boosted Real Engagement

Paris Dental Centre, based in Ontario, Canada, is a community-first dental clinic known for delivering exceptional patient care in a warm and welcoming environment. They wanted to raise more awareness about their services, grow their Facebook and Instagram engagement, and ultimately get more people reaching out—both through DMs and their website.

They weren’t looking for anything flashy. What they really needed was a strategy that felt real and consistent—something that matched who they were as a clinic. They wanted to connect better with local patients and make it easier for people to find them, trust them, and reach out online.

Their Facebook and Instagram pages were live, but engagement was low. Their followers weren’t growing. Their posts weren’t driving interaction, and the community didn’t feel connected online. That meant they were missing out on a powerful opportunity—to attract new patients and deepen trust with existing ones.

They knew it was time to do things differently. So, they got in touch with us to take a closer look at what was going wrong—why their posts weren’t landing, why the right people weren’t seeing them, and how we could turn that around.

Together, we built a new strategy. One that focused on visibility, trust, and connection. Our goal was to make sure Paris Dental Centre wasn’t just seen online but felt online by the people they care for most: their local community.

The Client's Background

Paris Dental Centre is a full-service dental clinic located in Ontario, committed to providing personalized, high-quality dental care. With a friendly team, modern technology, and a strong presence in their local area, they offer preventive, cosmetic, and restorative services tailored to each patient.

While the clinic had built a loyal offline patient base, their social media had not kept pace. Their content lacked consistency, branding felt generic, and engagement remained low. They knew they needed help—and that digital marketing wasn’t just optional anymore. It was essential.

The Challenges

When we took a closer look at their social media presence, a few issues quickly came to light. The content didn’t truly reflect the warmth or quality of the clinic, and their visibility was limited—especially among local patients who were actively searching for dental care.

Here are the key challenges we uncovered:

1. Inconsistent Content and Poor Posting Rhythm

The client’s social media team was initially active on Facebook and Instagram, but not in a way that helped build real momentum. As we mentioned earlier, there was no clear structure in place. Some weeks went completely quiet, while others had multiple posts back-to-back—with no flow or purpose.

Without a predictable posting rhythm or any content themes tying things together, it became difficult for their followers to stay engaged. And for new visitors, it was hard to understand what the brand truly stood for.

2. Low Engagement Despite Posting Efforts

We found that on the days they were posting content, it failed to grab interest or attention from most of their users. The reason was clear—it wasn’t created with their audience’s intent in mind. Most of the posts received little to no likes, comments, or shares. Stories were either missing completely or barely interactive.

There were hardly any videos, no polls, and no replies—just basic posts that didn’t give people a reason to react or engage. So even though they were active online, they weren’t truly connecting with their audience.

3. Lack of Local Targeting

None of their posts used geotags or location-based hashtags, which was a major missed opportunity. Since they serve a local community, this kind of targeting matters. Without it, their content wasn’t reaching the people who actually lived nearby—the very people who were most likely to become patients.

4. Minimal Community Connection

The content didn’t feel personal. Most posts were generic or overly promotional, with very little emotion behind them. There were no glimpses of the team, no patient stories, no behind-the-scenes photos—nothing that made people feel like they knew the clinic beyond the logo. As a result, the page felt distant, and followers didn’t feel like part of a community.

5. Weak Profile Optimization

Basic but important things were either missing or outdated. Their Facebook bio wasn’t complete. Key links—like to their website or Instagram—weren’t added properly. Business hours weren’t up to date.

There were no clear calls-to-action in their profile, and no setup to guide visitors toward booking an appointment or leaving a review. All of this made it harder for potential patients to take the next step once they landed on the page.

The Strategy

When we first partnered with Paris Dental Centre, we knew that just posting more wasn’t going to solve anything. Their content didn’t reflect who they were, and there was no real connection with the audience. So we decided to build everything from the ground up—with a plan that was simple, personal, and focused on getting real engagement.

Here’s what we did and how these powerful actions changed everything for their social media presence:

1. Researched What Other Clinics Were Doing Right

Before we even created a single post, we studied what other top dental practices in Ontario were sharing online. We looked at their post formats, hashtags, content themes, and how often they posted. This gave us a clear idea of what kind of posts were getting the most likes, shares, and saves—and which ones fell flat.

We didn’t just stop there. We kept tracking performance weekly and made sure we stayed updated with what was trending in the dental space. It became the base of our content plan.

2. Showed Up Consistently with Content That Mattered

Armed with our insights, one thing we knew for sure—consistency + quality = growth. We created a steady calendar with 8 patient-focused posts and 4 videos every month, along with extra posts for special days like Mother’s Day, Memorial Day, and even a fun Root Canal Awareness series.

All posts were timed to match when their audience was most active. This helped us get more reach, more reactions, and more people talking in the comments.

3. Switched to Real Visuals That People Actually Want to See

Let’s be honest—no one connects with stock photos anymore. That’s why we focused on using real pictures of the clinic, the doctors, and their patients (with permission). We also asked the team to share behind-the-scenes moments and clinic celebrations.

The difference? Their feed started to feel warm, local, and real. People responded better because it didn’t feel like marketing—it felt like community.

4. Fixed All the Missing Profile Details

You’d be surprised how many dental practices forget the basics. So, we optimized everything:

- Added proper bio and business hours

- Linked their website and social platforms

- Used geotags and location hashtags on every post for better local visibility

- Shared their review link right on their Facebook feed to get more testimonials

These updates made it easier for new visitors to trust the brand and take action quickly.

5. Shared Content Inside Local Community Groups

Here’s something that most clinics miss—Facebook community groups. We handpicked a few Ontario-based health and parenting groups and shared their top-performing posts directly inside them.

It helped Paris Dental reach non-followers who were already looking for trusted dental care nearby. That gave us more reach without spending a dollar on ads.

6. Used Strong CTAs to Guide Every Viewer

And here’s the secret sauce—not a single post went up without a clear call-to-action.

Whether it was:

- “Call now to book your check-up”

- “Leave a quick review about your visit”

- Or “Follow us on Instagram for dental tips”

Every caption ended with the next step. We didn’t want people to just like the post—we wanted them to do something. This made their social media pages feel more alive and gave followers a reason to interact.

That’s how we transformed a quiet, underperforming social presence into a locally loved, high-engagement feed—without running a single ad.

The Results

What This Means:

- 100%+ increase in social engagement between March and May

- Higher local visibility thanks to geo-tagging and hashtag strategy

- More interactive stories brought new followers into daily clinic updates

- Patients began engaging organically, sharing stories, and leaving reviews

What Made the Difference?

We asked the team to contribute more authentic content—like raw behind-the-scenes photos, before/after visuals, and short clinic videos. Once these replaced the previous stock templates, audience response improved immediately.

- Posts started getting:

- More shares from local followers

- More comments from existing patients

- More visibility among people actively searching for dentists in Ontario

Conclusion

Social media is a powerful way to build real connections, trust, and credibility. This project proved that even in a crowded space like dentistry, a clear, authentic content strategy can elevate a brand from being digitally invisible to community relevant.

By focusing on personalized engagement, consistency, and local optimization, Paris Dental Centre saw real growth—and now has a blueprint to scale it further. Want results like this for your clinic? Let’s start with a conversation.