How Parkway Smiles Dentistry Achieved a 3X Boost in Interactions in Just 3 Months

A well-regarded dental practice in Windsor, Ontario, Canada, Parkway Smiles Dentistry came to Remedo with a clear challenge. While their offline reputation was excellent and existing patients kept returning for their high-quality care, their online presence was falling behind. Nearby competitors were running active, engaging social media campaigns that strengthened their brands, making Parkway Smiles appear less visible in comparison. This lack of digital presence was costing them opportunities to attract new patients consistently.

Their goal was simple but crucial: maximize brand awareness and patient engagement for high-value treatments such as crowns & bridges and dental implants. Through social media marketing, Parkway Smiles wanted to build a strong personal brand that showcased their unique care, expertise, and the true value they bring to patients.

To address this, Remedo conducted a full-scale social media audit—identifying issues with low posting frequency, limited content variety, and missed opportunities for local engagement. From there, we developed a structured content roadmap designed to increase visibility, strengthen interactions, and foster patient connection.

With a clear plan and targeted strategies, we began by aligning closely with Parkway Smiles’ goals. We boosted posting frequency, introduced more interactive formats, and created locally tailored content that resonated with their community. Within weeks, reach expanded, interactions multiplied, and their profiles began attracting more meaningful engagement. Today, Parkway Smiles enjoys an active, trustworthy presence on Facebook and Instagram that consistently builds patient awareness and reinforces their brand reputation.

The Client’s Background

Parkway Smiles Dentistry is a trusted practice in Windsor, known for its patient-first approach and comprehensive dental services. From preventive cleanings and examinations to restorative treatments and cosmetic solutions like teeth whitening and veneers, the clinic has built a strong reputation for delivering exceptional care.

Yet, not paying enough attention to social media marketing was slowly dimming their brand identity and trust factor. With only four creatives posted monthly before April 2025, the clinic faced low visibility, weak engagement, and a digital presence that did not reflect their real-world reputation. This inconsistency also diluted the impact of their other marketing campaigns, making it harder for patients to recognize Parkway Smiles as the go-to dental practice online.

Realizing that potential patients were turning to Facebook and Instagram to evaluate clinics, Parkway Smiles understood the urgent need to strengthen their digital presence and showcase the same level of professionalism they were already known for offline.

Challenges

Despite excellent services, Parkway Smiles faced digital barriers that limited patient engagement and visibility:

Low Posting Frequency

Parkway Smiles was only posting about four times a month on Facebook and Instagram. This low activity made it hard to stay visible in patients’ feeds, where algorithms favor consistent posting. As a result, the practice wasn’t building momentum, losing opportunities to stay top-of-mind when patients were considering dental care.

Weak Engagement

Most posts were static images with little interaction or storytelling. Without videos, polls, or questions, patients had no reason to comment, like, or share. This lack of two-way communication meant weaker connections with patients, reducing the chance of building trust and loyalty through social engagement.

Missed Local Visibility

The practice wasn’t tailoring posts to local audiences with location tags, community highlights, or geo-targeted strategies. Without this focus, their content blended into the noise online and wasn’t showing up consistently to nearby patients searching for dental services. This directly impacted appointment opportunities and new patient growth.

Lack of Variety

Parkway Smiles relied on repetitive content formats, often posting similar graphics or promotional messages. With no creative mix—such as behind-the-scenes videos, patient success stories, Instagram Stories, or polls—followers lost interest quickly. This monotony made the practice’s social presence feel flat, instead of exciting, relatable, and patient-centered.

Not Addressing Patient Comments & Feedback

Patient questions and feedback on posts often went unanswered. This lack of response created the impression of being unapproachable, weakening patient trust and missing valuable opportunities to show care beyond the clinic.

Competitive Pressure

Nearby dental practices were more active online with frequent, creative posts. Parkway Smiles risked being overshadowed by competitors who were quicker to adapt to digital trends and capture the attention of the same local audience.

The Goals

Once we partnered with Parkway Smiles, the clinic set clear goals to build stronger digital connections:

Encourage Patient Engagement

The clinic aimed to spark more conversations by using interactive features like polls, Q&As, and story stickers, making patients feel more involved and valued.

Engage with Followers

By responding to comments, messages, and feedback, Parkway Smiles wanted to build stronger digital relationships and show patients their voices truly matter.

Strengthen Local Reach

Geo-tags, community hashtags, and localized posts were planned to help the clinic reach nearby patients actively searching for dental care in their area.

Attract More Potential Patients

With more active posting and engaging content, Parkway Smiles set the goal of converting casual viewers into new patients walking through their doors.

Build Trust and Credibility

Regular updates, patient testimonials, and real-time engagement were designed to position Parkway Smiles as a transparent and trustworthy dental practice.

Inform and Educate Patients

The clinic planned to share bite-sized tips, treatment explanations, and myth-busting posts to educate patients while positioning the brand as a reliable dental authority.

Drive More Profile Visits & Interactions

With clear calls-to-action and engaging visuals, Parkway Smiles aimed to turn likes into clicks, profile visits, and direct appointment inquiries.

Handle Negative Comments Professionally

Instead of ignoring criticism, the clinic committed to responding promptly and positively to negative comments. This approach built credibility, showed accountability, and transformed potential reputation risks into trust-building opportunities.

Showcase Latest Treatments & Clinic Ambience

To give patients a real feel of their care, Parkway Smiles planned to highlight advanced dental treatments, behind-the-scenes videos, and warm glimpses of the clinic’s atmosphere. This personal approach built comfort and encouraged patients to choose them over competitors.

Strategy & Process

Sharing Educational Posts Consistently

We created bite-sized dental tips, myth-busting facts, and care reminders to keep patients informed and engaged while positioning Parkway Smiles as a trusted expert.

Strategizing Behind-the-Scenes Content

We showed the human side of the clinic through team highlights, daily activities, and sneak peeks into treatments—making the practice feel approachable and relatable.

Crafting Patient Testimonials & Success Stories

By sharing real patient experiences and before-and-after stories, we built credibility and reassured new patients about the quality of care they could expect.

Running Promotions and Giveaways

Special offers on services like whitening or seasonal giveaways kept the community excited, boosted engagement, and encouraged more patients to take action.

Responding Thoughtfully to Feedback & Comments

Instead of ignoring reviews or criticism, we made it a point to reply promptly, professionally, and empathetically—turning potential issues into trust-building moments.

Encouraging Interactive Engagement

We introduced polls, quizzes, and Instagram stories to give followers a fun way to connect and share their opinions, making them feel like part of the clinic’s journey.

Adding Clear Calls-to-Action

Every post directed patients to take the next step—whether it was booking an appointment, calling the clinic, or learning more about services—helping convert interest into action.

Optimizing Profiles for Local Reach & Discovery

We refreshed Parkway Smiles’ social profiles with accurate details, clear CTAs, and location tags so local patients could easily find and connect with the clinic.

The Results

Facebook

- Total Views: Increased from 82,513 in June to 138,909 in July.

- Interactions: Climbed from just 94 in April to 288 in July.

- Visits: Rose to 594 in July, showing stronger patient interest.

Instagram

- Total Views: Grew from 24,577 in June to 76,983 in July.

- Reach: Jumped from 9,746 in June to 38,001 in July.

- Interactions: Increased to 455 in July, compared to just 65 in June.

- Profile Visits: Surged to 2,087 in July, showing a strong conversion from reach to action.

Conclusion

Parkway Smiles Dentistry’s transformation was more than just posting more often — it was about building a smart, engaging, and consistent social media presence. Through diverse formats, community-focused messaging, and structured posting, Remedo helped the clinic turn Facebook and Instagram into powerful tools for visibility and patient engagement.

Today, Parkway Smiles enjoys stronger brand recognition, higher engagement, and measurable growth across both platforms. This case study proves that when dental practices combine clear goals with a tailored social media strategy, the results aren’t just likes and views — they’re stronger patient connections and real growth.

If your dental practice is ready to grow its presence on Facebook and Instagram, Remedo is here to help. We’ll craft a strategy tailored to your audience that delivers measurable results and lasting impact. Contact us today!