Pittsfield Dental Care

How Remedo Helped Pittsfield Dental Get 9X Calls in 60 Days

A Pittsfield, MA-based, dental practice serving the local Massachusetts community for years, partnered with Remedo to address a steady decline in online visibility and patient flow. Even though the clinic had been serving the community for years with great care, newer dental offices were showing up first on Google and getting all the attention. So, we stepped in with a smart local SEO plan, optimized their website, and improved their keyword rankings. Pretty soon, their monthly patient inquiries tripled, and they were back on top as one of the go-to dental clinics in town.

This case study breakdown walks you through the real challenges their team faced, the local SEO game plan we implemented, and how our efforts helped them increase patient inquiries in their locality.

The Client's Background

The clinic had built a solid reputation in Pittsfield, MA, offering general, cosmetic, and emergency dental care for over ten years. Patients trusted them—but online, their visibility was slowly disappearing. That’s when they reached out to Remedo with a clear goal: to improve their local search visibility and attract more new patients, especially from their own neighborhood.

During our first strategy call with the clinic’s owner, we found something important. They had already invested in a brand-new website, but it wasn’t delivering results. It looked good on the surface, but under the hood, the strong SEO strategy was missing. The site wasn’t showing up for local searches—especially when people searched for terms like “emergency dentist Pittsfield” or “dental implants Pittsfield MA.” And that meant potential patients were choosing competitors instead.

They were also frustrated by the fact that a competitor, who had launched much later, was ranking higher and attracting more patients online. The team wasn’t sure if the issue was technical, content-related, or due to their outdated Google Business Profile.

What made the situation more critical was that the client lacked an in-house marketing team and SEO tools to thoroughly analyze the problem. And like many other dental offices, their time was already stretched managing patient care and daily operations.

Above all, they needed a specialized partner who could not only optimize their digital presence but also do so without risking their existing reputation. Based on our proven track record in local SEO for healthcare providers, they trusted Remedo to identify the gaps and turn things around.

The Challenges

The client was experiencing numerous issues with their local SEO performance. Despite offering their high-quality care and treatment, they failed to extend their reach to new patients in their locality, especially for their high-value services. This gap was impacting their patient acquisition and slowing the practice's overall growth. Following our collaboration, we conducted a comprehensive SEO audit that identified several core challenges requiring immediate attention. Here’s precisely what we uncovered during our initial audit:

1. Digital Invisibility on Page 2

They had a fully functional website. However, when it came to visibility, things weren’t working in their favor. Their practice was stuck on the second page of Google for important, high-intent keywords. So we dug deeper. Our team checked the rankings for their most valuable search terms—terms local patients were typing in. The result? Pittsfield Dental was nowhere to be found on the first page. And that’s where it hurt. Because when your competitors are dominating top spots, patients don’t scroll past. They click the first few results—and move on.

2. Outdated Google Business Profile:

Furthermore, we discovered that their GBP listing was not optimized effectively. It lacked up-to-date information, photos, and keyword-optimized descriptions. Not managing it regularly was influencing local SEO rankings and click-through rates. All this not only reduced their credibility but also prevented the practice from appearing prominently in local map results and “near me” searches, which are crucial for attracting new patients in their area.

3. Outpaced by Local Competitors

Even though they had been serving the Pittsfield community for years, newer practices in the area were beginning to outshine them online. These competitors, despite being relatively new, had quickly established a more substantial local presence. They showed up in the Google Map Pack, ranked higher in search results, and captured attention first. While they remained focused on delivering excellent patient care, others steadily gained visibility by investing in local SEO and optimizing their digital presence.

4. Stagnant Practice Growth

Due to their limited online exposure, they were getting very few phone calls, fewer form submissions, and stagnating new patient numbers. All this put constraints on their clinic’s ability to scale operations or expand specialized services. Without an increase in patient flow, their business risked falling behind in a highly competitive local healthcare market.

5. No Clear SEO Roadmap

During our initial discussion with their team, it became clear that they didn’t have the time or any in-house expertise to delve deeply into local SEO. They weren’t sure whether their low rankings were caused by technical flaws, outdated content, or simply a lack of local visibility. Without a clear direction or reliable data, they didn’t know where to start—or what actions would move the needle.

This uncertainty made it difficult for them to make progress. Also these laps were holding them back from reaching the next stage of their growth.

The Strategy

Once we had light on all their challenges and goals, we moved to our next phase—a strategy built to fix what was broken, bring in what was missing, and drive local growth where it truly counts.

1. Enhanced GBP Optimization for Local Visibility

Since the clinic wanted to increase its local visibility without using paid ads, we began by thoroughly optimizing its Google Business Profile. We updated all their local listing directories, corrected essential NAP details, and ensured their services reflected real-time offerings. Additionally, we tagged location-rich images with geo-data and alt-text to enhance their chances of appearing in map-based results. As a result, all these updates helped their clinic appear more frequently for local “near me” searches, especially among patients ready to book.

2. Consistent, Value-Driven Posting

Secondly, we created a monthly posting plan focused on their most in-demand services, including crowns and veneers, as well as root canal treatments. Instead of generic updates, each post included helpful context, such as patient concerns or seasonal advice. We also utilized Google Q&A to address these common patient queries based on their insights and keyword analysis. This active posting rhythm helped us to keep their profile fresh and favored by Google’s local algorithm.

3. High-Intent Keyword Expansion

And yes, as a main plan of action, we knew winning the local game meant going beyond the basics. We started by identifying exactly where competitors were ranking—and where the client was missing out.

From there, we built a custom keyword map centered around real search behavior—targeting long-tail terms like “emergency dentist in Pittsfield, MA” and “family dental care near me.” But we didn’t just stuff them into a page. We strategically embedded them into their GBP updates, photo captions, and service descriptions.

As a result, their clinic started appearing for more high-intent searches from people nearby who were ready to book. This helped them to get more impressions as well as more clicks and inquiries.

4. Hyperlocal Relevance Signals

We added Pittsfield-specific landmarks, street names, and neighborhood references within service and business descriptions. This made the listing feel more familiar to nearby users and gave Google stronger signals of geographic relevance. Whether someone was searching from home or on their phone a few blocks away, the clinic was more likely to appear as a trusted local option.

5. Review Acquisition with Visual Proof

We knew just how powerful patient reviews are when it comes to long-term growth—especially for a local dental practice. So to build lasting trust, we helped Pittsfield Dental roll out a simple, consistent review system that encouraged patients to share not just their feedback, but also photos from their visits.

These visuals made a real difference. They allowed patients to tell their story in a more authentic, relatable way—turning ordinary reviews into confidence-boosting proof for future visitors. Over time, this steady stream of positive, photo-backed testimonials didn’t just raise their star rating—it helped turn curious searchers into real appointments.

The Results

And yes, that's how the milestone was achieved. Our customized local SEO efforts paid off with high rankings for key search terms. We helped them to capture the attention of real patients in their area by optimizing their Google Business Profile, building geo-specific relevance, and targeting “near me” and service-intent keywords.

1) Search Appearances

Went from 147 to 873 in just two months — a 494% increase in how often they appeared when local patients searched for services like “dentist in Pittsfield,” “emergency dental near me,” and “pediatric dentist Pittsfield.”

2) Patient Actions on GBP (Click-to-Website, Booking, Directions):

Jumped from 44 to 398 — an 805% boost in local users actively engaging with the practice through their Google listing.

3) Phone Calls from Google:

Increased from 13 to 137 — a 954% rise in direct, high-intent calls from prospective patients ready to schedule.

4) Keyword Rankings:

Core service-related keywords such as “Dentist near me,” “Family dentist in Pittsfield,” and “Emergency dentist Pittsfield” moved from the second page of Google to the top 3 positions—bringing in more qualified traffic daily.

But these weren’t just vanity metrics. These were real actions taken by real patients, right from their neighborhood, who found the client through strong local SEO visibility, not ads.

Conclusion

Pittsfield Dental didn’t need a high ad budget. They needed direction. They needed a partner to help them show up where it mattered—in front of local patients when they searched for care.

This case study examines how combining a strong SEO foundation, GBP optimization, and service-area keyword strategy helped our client transition from invisible to unmissable. The result? A steady stream of local searches, real bookings, and direct phone calls—all from patients nearby, looking for precisely what they offer.

When you pair clear goals with the right local SEO strategy, real growth follows. If you’re ready to turn your Google listing into a growth engine, Remedo’s team is here to help. Let’s discuss developing a strategy that inspires action, not just clicks.