Smile Savers Orthodontics

How a New York-Based Orthodontics Clinic Tripled Their Engagement with a Personalized Social Media Marketing Playbook

Based in the heart of the Bronx, Smile Savers Orthodontics is a dedicated pediatric and orthodontic clinic offering pain-free treatments using advanced laser dentistry. Despite having a loyal patient base offline, they were struggling with a silent but common issue in the digital space: their website visitors weren’t converting, and their social media presence was nearly invisible.

Their posts didn’t get much attention and didn’t reach many people. Because of this, they missed real chances to connect with local families and bring in new patients. That’s when they contacted us at Remedo.

We carefully reviewed their social media pages, their past posts, and how often they were active online. Right away, we noticed a few key problems—like inconsistent posting, lack of community-focused content, and low visibility on both Facebook and Instagram.

We shared all of these findings with their team. Together, we set out to rebuild their social media from the ground up. The focus was clear—get seen by the right people, build trust through real, helpful content, and create genuine connections with the local community.

The Client's Background

Smile-Savers Orthodontics is a Bronx-based orthodontic clinic dedicated to helping children and teens achieve healthy, confident smiles. They specialize in modern treatments like braces and Invisalign, using state-of-the-art techniques to ensure comfort and long-lasting results.

The clinic is known for its warm, family-focused approach and commitment to making orthodontic care stress-free for both kids and parents. Suddenly they realized they were losing their potential patients to their competitor in their area. It was the moment they acknowledged the power of social media marketing in reflecting the quality, warmth, and expertise they delivered

They partnered with Remedo to close the gap between their excellent orthodontic care and an inconsistent, underperforming social media presence.

The Challenges

When the New York-based orthodontic clinic first reached out to us, it was clear they were aware of the disconnect between their in-clinic success and online performance. During our first call, they asked for a free social media management strategy—hoping to understand why their platforms weren’t helping them grow. After a complete audit, here’s what we uncovered:

1) Low Engagement Despite Active Accounts: They had Facebook and Instagram pages. But their content was hardly reaching anyone. Their posts got very few likes, comments, or shares. Because of this, their pages felt quiet and still. This was surprising because the practice was actually very active.

2) Outdated and Inconsistent Posting Strategy: Their last few months of content had no clear structure or consistency. Their team skipped posting some weeks entirely, while other weeks had back-to-back promotions with no patient-focused storytelling or educational value. They also posted at random times throughout the day without analyzing when their audience was most active.

3) Lack of Community Interaction: Likewise, other practices were also struggling with little to no engagement with local families or the broader Bronx community. Their content didn’t spark conversation or make followers feel seen. All of this was causing lower brand awareness and weaker trust-building among their potential patients.

4) Weak Visual Identity and Content Gaps: Their social media didn’t have real pictures. There were no new photos of the clinic, the team, or happy patients. Most of their Facebook and Instagram posts used stock images or simple designs. These didn’t show the warm and genuine Smile Savers experience. So, when visitors came from their website to their social pages, they didn’t feel the same trust or friendliness. This caused a gap. It made it harder for potential patients to decide to contact them.

5) Low Conversion from Online Visitors to Bookings: Their website and social media traffic weren’t turning into new patient appointments. We found out this was because their brand story was weak. They didn’t have content that built trust. Also, their posts and profiles didn’t include clear calls-to-action. This made it hard for visitors to know what to do next.

These issues were keeping them from connecting with the very families they were well-suited to support—and they knew they needed specialized guidance to turn it around.

The Strategy

We implemented a targeted, organic social media management strategy tailored to their audience and location. Our key actions included:

1) Personalized, Patient-First Content That Resonates

As a first step, we changed the focus from just promoting to telling real stories. The client wasn’t showing the true patient experiences that happen every day in their clinic. This was a missed chance. To fix this, we brought in a more personal mix of content:

- Patient spotlight posts to highlight treatment journeys and create relatable moments.

- Birthday and celebration shoutouts to humanize the brand and show appreciation.

- Interactive stories for special events like Mother’s Day, Dental Health Day, and Root Canal Awareness Week.

These helped foster emotional connections, prompting followers to engage and share their own stories. For many patients, seeing familiar faces on the feed increased the sense of belonging—and that’s where real social engagement begins.

2) Weekly Content Calendar for Predictable, High-Quality Posting

Before partnering with us, Smile Savers had no structure in how often or when they posted. Sometimes they’d skip an entire week; other times, they’d post back-to-back promotions without context. We replaced that with a structured weekly posting schedule, balancing informative, fun, and community-based content.

From April to May, we ensured:

- 4–5 posts per week consistently, scheduled during peak engagement hours

- A mix of post formats, including carousel posts, mini-blogs, behind-the-scenes, and polls

- Highlighted clinic staff and local participation to build familiarity and trust

This rhythm helped establish a stronger presence in the minds of followers. It also gave the team at Smile Savers a clear direction—and more time to focus on their in-practice responsibilities.

3) Caption & Hashtag Optimization to Boost Discovery

We knew from day one that their social media visibility was low. Even when content was being posted, it wasn’t reaching the right audience. So, we implemented targeted SEO strategies into their captions and hashtag sets.

Using dental-specific and localized keywords like:

- #BronxOrthodontist

- #SmileSaversNY

- #BracesJourney

- #OrthoCareBronx

With the use of these hashtags, we increased their chances of being found organically by families searching for orthodontic services nearby. Our captions were also tailored to improve readability and click-through, with friendly CTAs and relevant context.

4) Community Group Distribution to Multiply Reach

Beyond the brand's own social pages, we expanded their reach by tapping into local Facebook community groups—a high-impact, underused channel. We selected relevant Bronx-based groups focused on parenting, community health, and local events. We shared and published these top-performing posts directly within these communities.

This helped:

- Increase content impressions from non-followers.

- Bring Smile Savers into direct contact with potential patients already in decision mode.

- Establish the practice as a friendly, trusted presence in local online spaces.

5) Driving Instagram Growth Through Smart Cross-Promotion

We noticed early on that their Facebook page had higher visibility, while their Instagram was underutilized. So we used Facebook to drive traffic to their Instagram by:

- Sharing clickable Instagram post previews directly on Facebook.

- Linking their IG profile in blog posts and community shares.

- Reinforcing visual stories across both platforms.

This approach created a seamless experience across platforms—and strengthened their presence without requiring double the effort.

6) Visual Content Strategy for Authentic Brand Presence

Perhaps the most dramatic change was through visuals. Their social media previously had been dominated by generic templates and stock photography—giving the brand a cold, impersonal feel. Our audit highlighted this as one of the major causes of low engagement and trust levels among new visitors.

To turn that around, we made specific content requests:

- Practice videos showing day-in-the-life moments.

- Before-and-after images (with consent) to show real-life transformations.

- Photos of the clinic, team, and patients reflect the energy of the in-office experience.

Once these visuals started replacing templates, the shift in performance was immediate. Posts began receiving more shares, reactions, and saves—because the content now looked and felt real.

7) A Foundation That Could Scale

This wasn’t just a short-term fix. Every part of our strategy—from captioning to calendar planning—was designed to be repeatable, scalable, and easy to maintain. We empowered the client with a playbook they could build on, even after the initial campaign sprint.

Once our strategy was in place, we followed a consistent approach to track patterns and outcomes. We finally understood what to post, when to post, and why it mattered—and our patients began to notice the difference.

The Results

Facebook

- Views: Jumped from 281 to 1,703 (+505%)

- Reach: Increased from 80 to 1,122

- Interactions: Rose from 25 to 75

- Visits: Held steady (125 to 98), with more qualified engagement

Instagram

- Views: Slight drop from 295 to 118 (due to platform shift focus)

- Reach: Stabilized at 30

- Visits: Increased from 23 to 32

- Interactions: Expected dip from 18 to 6 (focus shifted to Instagram)

Conclusion

Social media can help your practice grow by being visible, helpful, and easy to book. This campaign is a clear example of:

- Why consistent, patient-focused content builds trust and drives action

- How personalized visuals and engagement outperform generic posts

- The impact of turning low-performing social media into a reliable conversion channel

In just one month, Smile-Savers Orthodontics went from underwhelming engagement to a thriving, community-connected presence. This case study proves that with the right strategy, even a small shift in content can lead to big results—online and in your appointment book.

If you're interested, would you like to explore what social media marketing can offer your clinic? Start here.