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Chapin Pediatric and Teen Dentistry is a specialized dental practice in Chapin, South Carolina, dedicated to delivering exceptional oral care for children and teenagers. With its warm, family-friendly environment and advanced pediatric expertise, the clinic has become a trusted choice for young patients in the community. The team focuses on creating positive dental experiences that ease anxiety, promote lifelong healthy habits, and build strong trust with families.
But Chapin Pediatric and Teen Dentistry faced a unique challenge. While their in-office care and reputation were strong, their online visibility wasn’t keeping pace with the growing demand for digital-first connections. In today’s healthcare landscape, parents often look to social media for reassurance, reviews, and recommendations. Without a consistent and engaging digital presence, the clinic risked missing opportunities to connect with local families, showcase its expertise, and stand out among competitors.
That’s when the team at Chapin Pediatric and Teen Dentistry approached Remedo’s social media marketing experts with a challenge—to strengthen their online visibility, engage local families more effectively, and build a stronger digital presence that matched their trusted in-office reputation.
So how did Remedo do it? Read on!
Chapin Pediatric and Teen Dentistry is a trusted pediatric dental practice in Chapin, South Carolina, dedicated to providing compassionate and gentle care for infants, children, adolescents, and patients with special needs. The clinic combines a warm, family-focused environment with advanced technology to deliver exceptional treatments ranging from baby dental exams and emergency trauma care to baby root canals, sealants, space maintainers, and restorative dentistry. Their expertise in managing early childhood caries and offering preventive solutions has made them a go-to destination for young patients in the region.
But despite their outstanding reputation for exceptional pediatric and teen dental care, the clinic found it challenging to consistently attract parents online. Their posts were infrequent, engagement was minimal, and competitors with stronger social strategies were quickly taking the spotlight.
As competition in the local market increased, balancing their commitment to clinical excellence with an effective social media presence became harder. They soon realized that they needed to strengthen their social media presence to reflect the trust, expertise, and compassion they were already known for.
That’s when Chapin Pediatric and Teen Dentistry approached Remedo’s social media marketing team with a clear goal: to build brand awareness, engage more meaningfully with parents, and ultimately attract new patients through a consistent and impactful online strategy.
When our team reviewed Chapin Pediatric and Teen Dentistry’s social platforms, the gaps became clear and consistent.
Inconsistent Posting: Prior to our collaboration, the clinic was posting just 3–4 creatives each month. That frequency just wasn't enough to keep their practice on the minds of busy parents scrolling through their feeds. In the competitive healthcare landscape of today, families are saturated with content each day, and if a practice isn't appearing regularly, they risk blending into the background. Without consistency, even current patients weren't being reminded of the warm, trusted presence of the clinic.
Lack of Engaging Content: Another major issue was the type of content being shared by their team. Their profiles didn’t feature authentic visuals like team introductions, fun in-office moments, or patient testimonials—things parents naturally connect with when deciding on a dentist for their child. Instead, their feed felt generic and impersonal. Parents today want to “see the people behind the practice” before they pick up the phone to book an appointment, and that human element was missing.
Minimal Interaction: Even the posts that went live weren’t sparking conversations. Likes, comments, and shares were very low, which meant the content wasn’t resonating with followers or motivating them to engage. Social media is built on interaction, and when that’s missing, it creates a one-way street of communication. Without engagement, there’s no social proof for new families browsing their page—making the clinic appear less active than it really was.
Underutilized Formats: We also saw that the clinic was not leveraging interactive formats such as Instagram Stories, polls, Q&A sessions, or quick reels. These are among the most effective ways through which pediatric and family-practice offices can gain eyeballs and stimulate direct engagement. By not using these tools, they were missing easy opportunities to showcase their friendly team, answer parents’ common questions, or simply highlight their fun, kid-friendly environment.
Local Reach Gaps: Finally, their content wasn’t optimized for local discovery. Posts weren’t tagged with geo-locations, community hashtags, or local references—so families in Chapin and surrounding neighborhoods weren’t seeing them in their feeds. This created a gap between their strong real-world reputation and their underwhelming online visibility. In short, while parents in town already trusted them, potential new families searching online often never found them at all.
All of these challenges combined to limit their ability to attract new patients, despite already being a trusted and well-regarded name in the Chapin community.
Our goal was to transform their social media into a reflection of their trusted, family-first practice. Here’s what we implemented between May and July:
Increased Posting Frequency
We started by addressing the most obvious issue—consistency. Rather than publishing a mere 3–4 times a month, we doubled the rate to 7–8 posts per month. This consistent beat meant the clinic was appearing in parents' feeds more frequently, which is important when you're trying to be top-of-mind. With added exposure came additional reminders of their skill and friendly care, and eventually, this encouraged parents to consider Chapin Pediatric first when looking for a dentist.
Introduced Real and Relatable Content
We knew families wanted to see more than generic stock images, so we introduced authentic content that actually told their story. This included behind-the-scenes shots of the team, snapshots of the welcoming clinic interiors, and testimonials from happy patients. These posts added a personal, human touch to their feed. With this approach, parents scrolling online could instantly connect with the people behind the practice, which built credibility and trust.
Diversified Formats
Instead of sticking only to static feed posts, we diversified the type of content being shared on their social media profiles. We added Instagram Stories, polls, fun quizzes, and short educational videos—formats that encourage their followers to tap, comment, and interact. This mix gave their potential parents more reasons to engage and created touchpoints that felt dynamic instead of one-dimensional. This approach led to a noticeable increase in interaction, with followers becoming more active participants rather than passive viewers.
Optimized Profiles for Local Visibility
We also focused on making the clinic easier to find online. We updated their bios with clear calls-to-action, added contact details, and included geotags and local hashtags in every relevant post. By weaving in location-specific signals, their profiles became more discoverable to families right in Chapin and the surrounding neighborhoods. This strategy bridged the gap between their offline reputation and their online visibility.
Engagement-Driven Strategy
Lastly, we made sure every piece of content served a clear purpose. Some posts were designed to drive likes and comments, others to be shared among parents, and many included direct invitations to schedule an appointment. By making engagement intentional instead of accidental, we created a strategy that built awareness as well as funneled families toward taking action.
Through this structured and purposeful approach, we helped Chapin Pediatric and Teen Dentistry strengthen their online presence, build stronger connections with local families, and translate social media activity into real patient growth.
The results of this structured approach were evident within just three months:
- Total Views grew from 1,767 in April to 3,269 in July on Facebook—a nearly 85% increase.
- Reach expanded from 329 in April to 1,236 in July, meaning content was reaching nearly four times more families.
- Engagement skyrocketed, with interactions jumping from 99 in April to 138 in July on Facebook, while Instagram saw interactions rise from 0 in April to 58 in June.
- Clinic Visits via Social Media climbed steadily, from 129 in April to 173 in July, showing clear proof of stronger patient interest.
By July, Chapin Pediatric and Teen Dentistry had transformed their social platforms into a lively, trust-building space that mirrored their in-office experience. Their visibility was stronger, engagement higher, and most importantly, new patient inquiries were on the rise.
Through a tailored social media strategy, Remedo helped Chapin Pediatric and Teen Dentistry bridge the gap between their strong community reputation and their online presence. With consistent posting, authentic storytelling, and local-focused visibility, the clinic now enjoys a stronger digital footprint that attracts families and builds long-term trust.
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